Ahmed Afify

Commercial Sales Manager ( oils & lubricants )
• Kalaxx is the first and largest company in distributing automotive oils and lubricants in Egypt for
the largest brands such as (Mobil, Shell, Total, CPC, Caltex, Misr Petroleum, Petromin....).
• Responsible for all company channels of distribution in Egypt (B2C, B2B, E-Commerce, retail
stores).
• Manage a team of territory managers and field force forming the traditional trade organization to
grow sales volumes, revenues & margins within the Lubricants across Egypt.
• Responsible for developing, setting sales targets for the Retail network to ensure healthy business
growth & capturing market opportunities, in line with the overall Company’s strategy.
• Responsible for coaching the team on effectively & properly managing to ensure the flow &
development of new sales opportunities in the business.
• For development & implementation of distribution investment plans & renovation projects with
expanded new branches to strengthen market share.
• Effectively working with the purchasing, financial & treasury teams to provide Sales forecasts,
according to Market dynamics.
• Effectively working with the Marketing team agency to develop and implement Promos, Seasonal
Activations, Marketing Campaigns, develop our digital marketing plans on our website & our
social media pages to achieve our objectives (Awareness, Engagement, Sales).
• Effectively working with the Board members & Kalaxx core team to set and achieve our company
vision.
• Resolve business issues and ensure that all escalated issues are closed.
• Address business inquiries from customers and team members in a professional manner.
• Ensure that teamwork complies with company policies and procedures.
• Set a structured plan for the sales team and assist in employee recruitment and performance
evaluation.
• Develop new business programs to meet productivity, revenue goals and set KPIs to expand in
coverage and retention...

Regional Sales Manager FMCG
• Handling business with L.E / 275 Million monthly (on ground & organic sales).
• Manage all traditional trade in G. Cairo, Alex, Behira, West Delta, East Delta & Canal.
• Set targets & achieve them, creating customer policies, monthly offers and pricing.
• Make expansion plans for new cities with new structure plans with new 5 branches, 3 warehouses
and forecast for new cities.
• Manage structures containing 8 area sales managers, 35 supervisors and 140 sales agents.
• Achieved 100% progress in Coverage and acquisition of new Customers in Delta & Canal in 6
Months.
• Helping to achieve all company's targets (Hiring & Structure plan, Training, Pricing, High Margin
SKUs, Routing, Retention, variety in all categories and companies’ products, Coverage….)
• Develop sales team skills and assist them to enhance their performance.
• Solve customer issues inside and outside the company.
• Make continuous reports following up on the competitors' products, pricing and news.
• Make report designs and follow up with all my team daily from ERP and dashboard.
• Achievements: After 3 months achieved 45% growth and executed the plan expansion out of G.
Cairo and opened new regions in Delta & Canal by hiring more than 100 employees (sales agents,
supervisors & area sales managers).

Greater Cairo Regional Sales Manager
• Manage Cairo & Giza branches (Retail, Wholesale, L.G) with 3 Unit managers, 12 supervisors and
60 sales reps,
• 40% of growth by region in the first year.
• Ensure 100 % coolers and solutions are placed in the hot zone & cash zone area.
• Achieve all KPI’s (Coverage - Must Stock List- L.E)
• Design and control Van Route to increase Coverage & Productivity.
• Make continuous reports following up on the competitors' products and the imitative products.
• Develop sales team skills and assist them to enhance their performance.
• Solve customer issues inside and outside the company.
• Conduct regular and constant visits to the market. Monitor the implementation of unit
managers, supervisors & salesmen visiting and recording the preset daily sales routes.
• Managing all region's needs (Hiring & Structure plan, Training, Routing & Coverage, Sales Target
in & out)
• Making development contracts for major wholesale and retail customers.
• Planning and setting the sales forecasting needed by yearly, Quarterly & Monthly.

Regional Sales Manager
• Handling business with L.E / 50 Million monthly (Collection & Sales out).
• Achieved progress in market share from 20% to 60% in total Delta in one year.
• Achieved 100% progress in Coverage and new Customers in Delta & Canal in 6 Months.
• Helping with all company's targets (Hiring & Structure plan, Training, Pricing, listing increase,
Routing & Coverage, Target value & volume, Displays and Company policy)
• Plan and set the sales forecasting needed Yearly & Monthly.
• Achieve sales targets including volume, value and any other quantitative targets through leading,
coaching and directing the assigned area sales managers.
• Develop sales team skills and assist them to enhance their performance.
• Solve customer issues inside and outside the company.
• Make continuous reports following up on the competitors' products and news.
• Make report designs and follow up with all my team daily.
• Conduct regular and constant visits to the market evaluating potential clients and identifying new
sales opportunities.

Cairo Retail Sales Manager
• Handling business with L.E / 15 Million monthly (Chocolate - Candy - Gum - Biscuits - P.B).
• Achieved 39% of growth by area in quarter VS 2014.
• Ensure 100 % coolers and solutions are placed in the hot zone & cash zone area.
• 100 % Assets Verification & not abused by planogram display.
• Negotiation (Display Perfect store contracts, shelf space increasing to extra business, free display
for trade offers, product listing, ) as trade margin & sales analyzing report.
• Achieve all KPIs (Must Stock List - AMF - Inactive Customer - L.E - Perfect Stores…)
• Design and control Van Route to increase Coverage & Productivity.
• Make continuous reports following up on the competitors' products and the imitative products.
• Develop sales team skills and assist them to enhance their performance.
• Solve customer issues inside and outside the company.
• Conduct regular and constant visits to the market. Monitor the implementation of supervisors & the
salesmen visiting and recording the preset daily sales routes.

Retail & key Retail Sales Manager
• Handling business with L.E / 3 Million monthly and achieved 27% growth versus last year.
• Manage Retail, LG Supervisors & Key Retail order sales representatives and report to RSM.
• Set sales retail supervisor & salesmen monthly sales targets.
• Analyze sales targets according to categories and leading products.
• Plan and set the monthly sales forecasting needed.
• Set item sales targets according to the previous year's sales, required growth rate and accordingly
distribute the target between the team in collaboration with my manager.
• Achieve sales targets including volume, value and any other quantitative target set by management
through leading, coaching and directing the assigned salesmen. The collection of dues is a vital part
of the job.
• Make sales reports after releasing the new products about the market’s reactions and
recommendations.
• Make continuous reports following up on the competitors' products and the imitative products.
• Develop sales team skills and assist them to enhance their performance by training on selling skills.
• Solve customer issues inside and outside the company and achieve customer satisfaction all the
time by constantly examining their requirements.
• Develop constructive and cooperative working relationships with others, and maintain them over
time.
• Conduct regular and constant visits to the market evaluating potential clients and identifying new
sales opportunities.
• Monitor the implementation of supervisors & the salesmen visiting and recording the preset daily
sales routes.
• Conducted my team with a new project Fact Book. Achieved all KPIs (Coverage, Distribution,
productivity, Value & volume)
• Negotiation (Display contracts, shelf space increasing to extra business, free display for trade
offers, product listing, ) as trade margin & sales analyzing report.

Van Salesman (CONFECTIONERY, D.C, SELF SERVICE) Till Unit Sales supervisor.
• Handling business with SR / 2 Million monthly.
• Handling two credit salesmen & three impulse salesmen.
• Dual sales confectionery & Ice Cream salesman.
• Monthly 100 % sales & collection target.
• Following JPS routing to achieve 100 % coverage.
• Sell to every single call at least 1 SKU to achieve both productivity & Distribution targets.
• Ensure 100 % of assets are placed within 2 Meters near the cash zone area.
• 100 % Assets Verification.
• Reporting to Regional Manager.
• Negotiation (Display contracts, shelf space increasing to extra business, free display for trade
offers, product listing) as trade margin & sales analyzing report.
• Achieved 20% growth yearly by area.
• 0.21 % freshness from total year sales.