Area Sales Manager
Estee Lauder companies Clinique Brand Salam Studios and stores
Total years of experience :11 years, 9 Months
• My role is insuring achievement of sales targets through the management and development of accounts and in-store staff.
• Motivate, train and direct the consultants in the Area of Abu Dhabi and Al Ain to achieve objectives set by the Regional sales & Marketing Manager and the Brand.
Job Responsibilities
• Review retail target on monthly basis with the Regional sales & Marketing Manager.
• Report to the RSMM on monthly basis on store/consultant productivity and mix of business.
• Analyse Clinique business in each door to ensure complete awareness and understanding of business on the Area, with awareness of % mix of business and % growth in doors in line with Store Group, Area, Region, National,
• Ensure all Clinique counters are correctly merchandised meeting all hygiene standards & Maximise in-store visual projection on counter, in windows and extra promotional area.
• Maximise store support including site and window opportunities, liaise with RSMM and National accounts Manager on event opportunities within the Area.
• Recruit appropriate staffing and thereafter maintain full coverage & consultant coaching within the first week of employment.
• Plan future strategies for each door with RSMM, prepare a 52 week activity programme for each door and discuss potential opportunities in the Area for new doors, staffing proposals, site locations, business development.
• Ensure stock levels in the doors which operate an automatic stock replenishment system are sufficient to achieve retail growth. Ensure mix of stock is correct.
My role is to ensure excellent customer service through effectively managing a team controlling and monitoring store operations including merchandising, stock control and proactively promoting the brands to achieve all store targets.
Job Responsibilities
•Cultivate a culture of excellence customer service, leading by example on the sales floor. Deal with customers complains effectively and promptly.
•Recruit, hire, train, evaluate, Direct, coach, support, and delegate to the team, monitoring their performance to achieve store targets. Motivate the team and develop their potential. Ability to supervise 52 staff with in high stander retail stores.
•Maximize the sales promotion and brand activities, including mall podiums through effective planning and preparation to meet sales targets.
•Resolve Customer complaints effectively, dealing with the team personally and by liaising directly with the Area manager.
•Maintain adequate store supplies, management of all store operational issues, including housekeeping, store administrative duties, physical inventories, price change etc…
•Conduct regular store meeting.
•Constantly seek new opportunities to drive and create additional sales.
•Gather market intelligence and provide feedback to increase sales and capture a large share of market.
•Manage stock take, planning and organizing.
•Analyze and evaluate key performance indicators weekly and react accordingly (sales, sales per hour, item per transaction, hit rate, average sales).
Achievement
•Operate a retail store in a very bad situation (Faces Khalidiya) in 2012 and make the store on positive growth and over deliver 11 M dirham’s turn over when was expected 8, 9M
•Organized and planed the event of the new lunching perfumes. Cooperate with Major Mall in Abu Dhabi to get a cheap rate for Mall Podiums.
•Participate on the event of lunching the new Armani collection (preparation of the show & guiding the guests).
•Trained Major the staff of Abu Dhabi Faces with all brands standard and concept and make an IDP plan and appraisal for each during a one year program.
•Mystery shopper result at 90% in the entire visit.
•Promote 3 of the senior staff for supervisor position (Monthly IDP).
•Training for 52 weeks program in the retail academy.
•Training and observer of the customer experience handbook program.
T/O - 6 Million USD
My role is to run, manage, control, & develop the outlet business for brand in Abu Dhabi through effective management of stock, staff, & sale.
Job responsibilities
•Achieve Sales Targets, report accurate and effective stock management, decision making.
•Ensure all new starters are inducted into the department team. Ensure all department staff is trained and liaise with the store manager to place orders with the purchase department and to rectify any errors.
•Ensure Company Standards grooming, presentation and professional conduct are set and maintained.
•Motivate Team Members to achieve shared goal and acknowledge team and individual success.
•Communicate & implement company standard, policies, & procedures with the shop and to the team.
•Train the team on weekly basis according to the company procedures.
•Achieve maximum potential for each collection launched through motivating and driving each individual employee.
(The Level 3 QCF Certificate in Management is ideal for managing budgets, allocating work to team members/colleagues/contractors, achieving specific results and some degree of decision making. The qualification aims to give learners an opportunity to develop their management performance, become more effective and to progress their career. Leaners take three mandatory units focusing on managing personal development, setting objectives and supporting team members, and planning and allocating work for the team. They then choose from a diverse range of optional units to complete the qualification, tailoring their learning to meet their individual and organizational needs).
Certificates of Industrial Designer
Baccalaureate of Economy and Management