assistant operational manager
IndusInd Bank
Total years of experience :5 years, 8 Months
My Duties of the Marketing Executive include:
*Planning, developing and implementing effective marketing communication campaigns.
*Using the full marketing mix for the company’s marketing communications
Writing copy for all marketing collateral, including brochures, letters, emails and websites.
*Understanding the product and customer profile and write thorough specs for each.
*Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
*Producing an accurate summary of total spend at the end of a marketing campaign.
Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
*Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion.
*Degree in Marketing would be an advantage as would CIM qualification.
*Previous experience in a similar role.
*Strong project management/organisational skills.
*Ability to use spreadsheets to analyse data and spot trends.
*Understanding of customer segmentation.
Marketing can be defined as being the intermediary function between product development and sales. Think of it as the storehouse for such things as advertising, public relations, media planning, sales strategy, and more. It's the marketing professionals job create, manage, and enhance brands.