Asma Abdelrhman, Digital Marketing Team Leader

Asma Abdelrhman

Digital Marketing Team Leader

Qewam

Lieu
Egypte
Éducation
Baccalauréat, PetroChemical Engineering
Expérience
8 years, 2 Mois

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Expériences professionnelles

Total des années d'expérience :8 years, 2 Mois

Digital Marketing Team Leader à Qewam
  • Arabie Saoudite - Jeddah
  • Je travaille ici depuis octobre 2021

• Own the marketing strategy and budget
• Lead development of detailed quarterly marketing plans (SAAS Industry)
• Lead a team of including managers and associates
• Manage CRM, social, content, affiliates, paid and organic digital, events, sponsorship, partnerships,
ATL, consumer PR and all other brand initiatives etc.
• Own customer CAC, CPA. CPO and LTV targets
• Analyse and report on ROI of marketing campaigns and initiatives
• Liaise with marketing and design teams for ongoing initiatives
• Designing and implementing comprehensive marketing strategies to create awareness of the company’s
business activities
• Produce ideas for promotional events or activities and organize them efficiently.
• Plan and execute campaigns for corporate promotion, launching of new services etc.

Digital Marketing Executive à Grand Technology Solutions
  • Egypte - Le Caire
  • janvier 2019 à juillet 2021

Responsible for:

-The company multiple fronts of social media management including, and not limited to: Google - Facebook - LinkedIn…..
-Monitoring and be up to date with all the digital branding and social trends Brainstorm new and innovative digital growth and exposure strategies.
-Brand positioning, management and analysis in the market also lead the execution of the Digital brand plans and initiatives.
-Setting and implementing social media and communication campaigns to align with marketing strategies.
-Providing engaging text, image and video content for social media accounts.
-Boost brand awareness more by managing website SEO/SEM.
-Following up with Marketing team between UAE, USA, India and Egypt.

Ads Specialist and Online Campaigns Manager à Cognitev
  • Egypte - Le Caire
  • octobre 2017 à décembre 2018

-I'm responsible for online advertisement, exploring new paid advertising and marketing channels. Wether its Facebook, Google, Instagram, Snapchat, Twitter, LinkedIn, or any other channel.
-Working in marketing Technology team to put a roadmap and strategy of learning and exploring new marketing channels, exploring new marketing channels by creating campaigns and optimizing them, creating Paid Advertising campaigns (Google, Facebook, Twitter, LinkedIn, or any others).
-Working with web analytics tools (Google Analytics).
-Document strategies to optimize and automate tasks in the campaign lifecycle.
-Responsible for developing customer relationships that promote retention and loyalty, and turning them into happy, satisfied ambassadors.

Digital Marketing Executive à Andalusia Business group for Medical Services
  • Egypte - Le Caire
  • janvier 2016 à octobre 2017

- Increase brand awareness, promote company products or services and to drive prospects to conversions.
-Initiate effective marketing campaigns online, and to translate business goals into successful marketing campaigns.
-Adept at evaluating the needs of the consumer market, and understand how and where to acquire knowledge about consumer trends and demands.
-Developing the strategy used in marketing a company's product online. This is done by putting together various online promotions and e-mailing campaigns to get the company's message out, and also by performing consumer research to discover other ways of reaching customers by way of the Internet.

Éducation

Baccalauréat, PetroChemical Engineering
  • à Alexandria University
  • juillet 2014

Alexandria University Faculty of Engineering Chemical Engineering Department Egypt

Specialties & Skills

Google Analytics
Online Advertising
Social Media Marketing
Digital Strategy
Training
COMMUNICATION SKILLS
Focus group moderation
LEADERSHIP
MARKET ANALYSIS
MARKET RESEARCH
Digital Marketing
Public Relations
Social Media Marketing
Affiliate network marketer
Marketing Strategies & Marketing Automation

Profils Sociaux

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Langues

Arabe
Langue Maternelle
Anglais
Expert
Français
Débutant

Formation et Diplômes

TOT (Training of Trainers) (Formation)
Institut de formation:
New Horizon
Date de la formation:
January 2015
Communication and Presentation Skills diploma (Certificat)
Date de la formation:
May 2014
Advanced Digital Marketing Diploma (Certificat)
Date de la formation:
August 2017
The 6 Week Affiliate Mastery Challenge (AMC) (Certificat)
Date de la formation:
November 2017
Social Media Marketing Diploma (Certificat)
Date de la formation:
August 2014