Esra Mekdad

- Manage stakeholder expectations, workforce planning, execute project pipeline management strategies to eradicate process bottlenecks while ensuring that quality, budget and timelines are met.
- Facilitate requirements for the general and role specific training of volunteer leaders for the FIFA World Cup Qatar 2022, including liaising with international trainers, confirming program details with participants and managing materials in digital and physical formats.
- Overlook online portal registrations on the language assessment platform through Rosterfy staff and volunteer management software, providing technical support and analyzing results for management.
- Review final course content and design on the el-earning platform overseeing usage of over 30, 000 user profiles and gradebooks, ensuring course completions and reporting statistics for post-tournament research and legacy training.
- Head the recruitment process of trainees from the Supreme Committee for Delivery & Legacy, Qatar Football Federation, Qatar Stars League, Aspire Zone, BeIn Sports and other professional bodies.
- Manage the day-to-day program operations and development and marketing of new programs.
- Work with the program manager on the development and delivery of course content for Training and Development workshops (Professional Development Workshops, Masterclass, Student outreach, Executive Networking, Executive Development, and Josoor Institute Summit, etc.)
- Liaise with partners, course speakers and other stakeholders on availability of training facilities.
- Monitor the program’s budget and plan expenditures according to PNL and provide advice.
- Prepare program, course schedules, material, payment links and follow-up on payment installments.
- Management of all internal and external communications relating to the program using CRM software, Moodle, Articulate 360 and other various means.
- Evaluate and recommend ways to improve the effectiveness of the courses for delegates (Placement tests, surveys and post-program evaluation methods).
- Act as a liaison to the Marketing & Communications Team, exploring opportunities for branding and
advertising the programs collaboratively.
- Ensure the program is meeting the needs and expectations of internal and external delegates.
- Maintain open communication with all departments and organizations; and ensure to convey concise,
clear, and timely selective information in a prompt manner.
- Manage all technical-related support from registering delegates onto the virtual learning platform.
- Prepare, review and dispatch digital certificates with QR codes to delegates and issue transcripts.

- Spearhead the development of new courses from ideation to design and deployment, and manage the lifecycle of the courses.
- Champion and drive the use of the Language Management System and introduce teaching methods that incorporate technology in the physical and virtual classrooms.
- Analyze relevant markets and requirements from current and prospective learners, technology, competition and industry trends for in line with company strategic objectives.
- Manage program quality control of and maintain a roadmap that incorporates timelines and costs.
- Lead and support accreditation processes and renewals with KHDA, Cambridge Assessment English and Eaquals.
- Develop courses by identifying profitable opportunities for growth, carrying out market assessment, analyze learner needs, and ensure that new courses are mapped to required outcomes.
- Spearhead the quality control of all instruction and carry out regular class observations to ensure teaching methods are in line with expected standards.
- Support with planning, recruitment and on-boarding of new instructors; and regularly update the Instructor’s Induction Guide and Policies online.
- Work closely with sales, marketing and coordination teams to ensure timely launch of all products and delivery of course instruction.
- Carry out regular data analysis based on recorded student feedback and class observations and ensure revision or improvement of courses.
- Implement a digital-first approach to course design and teaching through effective LMS use.
- Oversee the copyright of material and maintain relationships with third-party content and technology providers to ensure up to date resources and technology is in use.
- Maintain awareness of contemporary educational methods and education technology.
- Set up regular meetings to communicate ideas and standards to instructors and concerned staff.
- Oversee issuance of course completion certificates as per accreditation standards.

e-learning solutions, coaching techniques, copywriting

-Senior Leadership consulting and support

-Training supervising employees / sales staff

- Schedule planning

-International communications

-Translations and proof-reading

•Strategize ways to develop the business through client acquisition marketing schemes for sales growth.
•Train and supervise daily operational functions including O.J.T of the Sales and Administrative teams.
•Interview potential candidates for teaching positions and assess their demo classes prior to the hiring.
•Recruitment of successful candidates and ensuring that they undergo thorough online and live training.
•Create weekly class rosters and design instructor schedules based on availability and student demand.
•Follow-up on international monetary transactions and collaborations with universities in Australia / New
Zealand for international student examinations. Represent the institute in international communications.
•Assist and support in functionalities of planning, implementation, assessment and center improvement.
•Alleviate misunderstandings and ensuring smooth transitions of learning habits through exercising
conflict resolution among students and studying student-teacher synergy as well as class harmony.
•Administer quality checks and draft reports on maintaining and exceeding quality standards in
adherence to the franchise policies and procedures, and government regulated policies.
•Prepare, review & authorize payroll and customer financial reports in a timely and appropriate manner.
•Develop internal communications programs that mobilize sales employees to achieve business goals.
•Conduct performance evaluations, present feedback, recommendation and training plan if necessary.
•Resolve employee-related grievances and produce procedural recommendation reports accordingly.
•Teach English & Arabic to Senior Management corporate clients and manage customized programs.
•Translate from Arabic to English and proof-read any product information / advertisement before launch.

-Prepare / implement operational, financial & marketing plans, targets and initiatives.
-Analyze net profit in relation to revenue and expenditure, consult and act accordingly.
-Research, design, edit, & launch marketing campaigns in collaboration with designers and PR.
-Evaluate pros and cons of the operation and take prompt actions to improve results.
-Cultivate relationships with clients and potential clients; seek to strengthen ties with
associations, authorities, and organizations to grow market share.
-Recruit, hire & provide O.J.T for instructors and staff, as well as nurture employee engagement.
-Practice performance management by monitoring, coaching and developing staff to become
high performers and foster their commitment and motivation.
-Provide training and the support for staff to excel and insure orderly running of the business.
-Perform a sales function role directed at gaining new customers from both the corporate and
private consumer market.
-Drive customer retention by ensuring that learners’ learning goals are being met through high
quality lessons, timely counseling and that overall service provided by staff always exceeds
customer’s expectations.
-Implement local market networking activities and executions to generate additional inquires
and enrollments.
-Conduct staff performance evaluations according to company guidelines and expectations.
-Recommend and plan communications strategies, programs or activities that address specific
business issues or employee needs and achieve desired results.
-Ensure that all statutory provisions, guidelines and work agreements are complied with.

-Establish Sales & Marketing Strategies through excellent skills in client needs-analysis.
-Study corporate needs & providing tailored presentations to match learning requirements.
-Monitor sales & revenue entries, back-up records and follow through payment schedules.
-Assess language skills & performance levels then provide specialized language consulting.
-Set-up / update student accounts & prepare on-spot personalized learning plans & schedules.
-Produce weekly / monthly reports on employee performance based on instructors’ input.
-Liaise and communicate with teachers / co-workers the professional client needs.
-Perform regular follow-up to ensure stakeholder satisfaction and expanding contact database.
-Build international reputation through telemarketing and social media for publicity and
community allegiance.
-Perform operational benchmarking through market research or focus groups periodically.
-Supervise daily activities of subordinates, ascertaining that operations are running effectively.
-Research customer regional / educational backgrounds, aesthetics, habits, age-groups and
body-language during the interview to deduce their preferences and comfort zones for
heightened learning.
-Schedule courses to be offered during forthcoming months and contact all interested clients.
-Conduct daily interviews with language consulting and recommendation services.
-Register a minimum of 30 students monthly followed by counselling and re-enrollments.

- Project management of long-term strategic projects & providing updates on multiple tasks.
- Track & follow up on senior strategic Initiatives and ensuring that targets & deadlines are met.
- Liaise with internal and external stakeholders to support current projects & requirements.
- Revise employment contracts, joining reports, Budget Request Forms, cheques and other
operational or strategic requests coming from different departments, mainly HR, Finance and
procurement.
- Consolidate discussion items to build agendas for the University Council and Senior
Leadership Team meetings and take precise yet comprehensive minutes of meetings.
- Design & update organization charts for Executive Offices upon input from the concerned
department.
- Contribute in writing / developing Memorandums of Understanding / Letters of Intent and
Academic Cooperation / Service Level Agreements / General Proposals / Invitations to
establish mutual beneficial relationships with local and International Institutions / Reputable
Universities and Service providers.
- Assist in the development and compilation of the Campus Inauguration Ceremony Dossier.
- Work hand-in-hand with the Senior Recruitment / Search and Selection Committees in Search
for Senior Executive Positions such as Vice Chancellor, Provost and Deanships, corresponding
with candidates / referees.
- Organize International Video-conference and teleconference interviews with high-caliber
candidates and maintaining correspondences with contacts and updating / following up with
various engaged committees.
- Recommend and advise with the Executive Director of Advancement and Public Relations to
initiate potential collaboration and foster relations and partnerships with embassies and other