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haif alharthy, Creative brand Director

haif alharthy

Creative brand Director·ibraq

Saudi Arabia

Master's degree, MA design for art direction

Work experience

Total years of experience: 7 years, 7 months

Creative brand Director

July 2023 - Present

ibraq

Jeddah, Saudi Arabia

July 2023 - Present

Company industry:
Perfume & Cosmetics
Job role:
Design, Creative, and Arts

Creative Director

January 2024 - January 2025

Match

Jeddah, Saudi Arabia

January 2024 - January 2025

Led creative vision and execution for major campaigns across digital, TV,
print, and social media.
-Managed and mentored a multidisciplinary team of designers, copywriters,
photographers, and freelancers.
-Translated business objectives into creative strategies, resulting in a 30%
increase in sales, engagement and brand awarness
Collaborated with marketing, product, and executive leadership to ensure
cohesive brand messaging -Cross-platform rebrand that increased brand recognition by 40%

Company industry:
Industrial Production

Creative brand Director

January 2023 - January 2025

Ibrahim alqurashi

Jeddah, Saudi Arabia

January 2023 - January 2025

-Developed and implemented a effective brand strategy that resulted in a
15% increase in revenue
-Develop marketing strategies for new product launches and research market
trends to align a product with sales opportunities
-Collaborated with cross-functional teams to ensure brand consistency, resulting in
a 20% increase in customer satisfaction and loyalty
-Developing marketing materials, such as logos, brochures, website designs, and
advertising campaigns
-Create brand awareness, Manage graphic designers, set and exhibit designers
-Developing and responsible for production ideas and Art directing in producing
the product advertising video production
-Coordinating with other departments within the company to ensure that all
branding and marketing initiatives are aligned
-Creating and managing marketing plans that include advertising
campaigns, public relations initiatives
-Conducted market research and analyzed consumer insights to identify new
opportunities, resulting in the successful launch of two new product lines

Company industry:
Retail & Wholesale

Creative Design Lead

January 2018 - January 2021

Saudi German Hospital & beverly clinic

Jeddah, Saudi Arabia

January 2018 - January 2021

-Directed shoots and coordinated with various stylists and editors
-Established identity guidelines for multiple events
-Designed communication and marketing materials for events
-Developed creative layouts for weekly advertisements
-Designed & produced product catalog, all corporate marketing collateral, as
well as product line and website graphics
-Manages creative staff to deliver well thought-out solutions to reach client
expectations

Company industry:
Medical Hospital

Creative Designer

June 2017 - August 2019

saudi german

Jeddah, Saudi Arabia

June 2017 - August 2019

Company industry:
Graphic Design
Job role:
Design, Creative, and Arts

Graphic Designer

January 2017 - January 2018

Meyzah Agency

Jeddah, Saudi Arabia

January 2017 - January 2018

-Developed designs and various media for print and websites and provided
clients with production ready graphics for special projects.
-Designed and posted videos on social media and other advertising platforms,
increasing brand awareness.
-Designed unique website layouts and developed brand presentation templates.
-Prepared advertising packages for three new products, including displays for
stores, marketing materials

Company industry:
Advertising

Education

University of the Arts London

January 2023

January 2023

Master's degree, MA design for art direction

United Kingdom

University of the Arts

January 2022

January 2022

Master's degree, creative art directir

United Kingdom

dar al hekma

April 2018

April 2018

Bachelor's degree, graphic design and visual communication

Saudi Arabia

Dar Al Hekma University Jeddah

January 2018

January 2018

Bachelor's degree, Visual Communication

Saudi Arabia

dar al hanan

January 2015

January 2015

High school or equivalent, Art Management

Saudi Arabia

Skills

GRAPHIC DESIGN
Intermediate
GRAPHIC DESIGN
Intermediate
BRAND IDENTITY
Intermediate
BRAND IDENTITY
Intermediate
CREATIVE DESIGN
Intermediate
CREATIVE DESIGN
Intermediate
CREATIVE STRATEGIES
Intermediate
CREATIVE STRATEGIES
Intermediate
PROJECT MANAGEMENT
Intermediate
PROJECT MANAGEMENT
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate
CREATIVE PROBLEM SOLVING
Intermediate
CREATIVE PROBLEM SOLVING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate

Languages

English

Expert

Arabic

Native Speaker

Training and Certifications

Certifications
Fundamental of branding and business