حسن عثمان

Led end-to-end commercial operations for a multi-brand FMCG distributor, overseeing a portfolio of 60+
brands and 5, 800+ SKUs across Qatars key trade channels.
Commercial Growth & Distribution:
Achieved 7.6% annual revenue growth while sustaining pricing discipline and expanding market
penetration to 76% of Qatars retail chain network.
Managed distribution across traditional trade, modern trade, and pharmacies, ensuring consistent
brand availability and shelf performance.
Led supplier and partner negotiations to secure improved commercial terms, reduced COGS, and
enhanced margin contribution.
Financial & Operational Management:
Collaborated with Finance to optimize Accounts Receivable and Accounts Payable, improving the cash
conversion cycle across the distribution network.
Reviewed monthly P&L reports to identify cost leakages, control overheads, and drive sustainable
profitability improvements.
Implemented Six Sigma (Black Belt) methodologies to streamline warehouse and distribution workflows,
reducing operational costs.
Monitored market trends and KPIs to enable proactive, data-driven commercial decisions across the
portfolio.

Led a 9-year tenure overseeing sales and operations for a major FMCG and medical distribution group in Qatar,
driving consistent commercial performance across diverse trade channels.
Led sales and operations teams across multiple divisions, driving process improvements and measurable
operational efficiency gains.
Developed and executed sales, marketing, and promotional strategies that maximized ROI across FMCG and
medical product lines.
Optimized AR, AP, and payroll processes in coordination with Finance to improve working capital
management.
Built strong vendor relationships and optimized supply chain performance to ensure product availability and
margin protection.
Designed and delivered training and coaching programs that improved sales team productivity and
capability.
Achieved rapid revenue growth within 4 months of market entry through targeted key account
development strategies.

• Cultivated strong relationships with key accounts, achieving a 33% increase in market share.
• Guided team performance by reinforcing goals and objectives, ensuring clarity in policies and procedures.
• Created networking opportunities through active engagement in community and professional associations, leading to a 44% boost in monthly sales.
• Recruited and onboarded top-tier sales personnel, enhancing team capabilities and driving overall sales growth.
• Fostered a collaborative team environment, promoting accountability and high performance.
• Leveraged strategic initiatives to enhance brand visibility and customer loyalty.