Sales Manager
Universal Foods co.
مجموع سنوات الخبرة :22 years, 3 أشهر
•Responsible for handling sales department.
• Accountable for delivering revenue and volume targets for key account, B2B & Catering channels by focusing on sales drivers (distribution, visibility, pricing, merchandising/ promotions) Accountable for forecasting customer demand and where applicable, facilitate joint forecasting process with customers.
• Managed large regional KeyAccount, B2B, Catering & Gas stations in kuwait.
• Serviced the customer and developed collaborative relationships at all levels including top management.
• Activated local and national marketplace initiatives and promotions to build brand development and maximize brand performance.
• Presented proposal and negotiated price, terms, and conditions with customer.
• Analyzed business trends to develop business growth strategy/ market share in the stores.
• Maximized volume and revenue in key assigned accounts by utilizing fact-based selling methods.
• Planned customer's business on an annual/quarterly/monthly.
• Delivered exceptional account service to strengthen customer loyalty.
• Worked closely with company executives to identify new business opportunities, securing Category Manager position.
• Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
• Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
• Negotiated prices, terms of sales and service agreements.
• Worked independently with minimal supervision.
•Responsible for handling the HORECA Channel; 70% is the catering sector, 25% is the restaurant, and 5% hospitality sector.
• Responsible for maintaining client relationships and increasing sales profits
• Conduct regular visits to offer new product promotions or product line-up.
• Prepare sales reports, forecasts, market analyses, or competitor analyses.
• Negotiated all contracts with clients and provided other options to maintain business relationships.
• Ensure product requirements are delivered to clients on a timely basis
• Coordinate sales effort to the marketing team to generate new product promotions.
•Develops a purchasing strategy.
•Reviews and processes purchase orders.
•Manages other members of the purchasing team.
•Maintains records of goods ordered and received.
•Negotiates prices and contracts with suppliers.
•Builds and maintains relationships with vendors.
•Selects prospective vendors and negotiates contracts.
•Evaluates vendors based on quality, timeliness, and price.
•Schedules deliveries and ensures timely fulfillment of orders.
•Researches and evaluates vendors to compare pricing and services.
•Coordinates with fellow managers to monitor inventory and determine supply needs.
•Ensures quality of procured items and addresses problems when they arise.
•Keeps up with trends in procurement.
•Travels to vendor locations.
•Stays current with purchasing technology trends and oversees purchase and implementation, as necessary.
• Handling the Kuwait market for the Racking & Refrigeration.
• Dealing with warehouse & supermarket.
• Dealing with MHE, Dock leveler, shutter door, Warehouse racking & Hyper Market & super Market shelving.
• Clients are Contractors, Consultants FMCG, Pharmaceutics, Food & Beverages, Key Accounts & Cooperatives, Hospitals & 3PL Logistics companies.
• Maintained regular contact with large regional supermarket chain accounts Increased revenue by positioning new product / programs, negotiated pricing, prepared proposals, and closed the sale.
• Developed and executed annual sales plans and strategies.
• Delivered exceptional account service to strengthen customer loyalty.
• Ranked in top 2% of sales representatives out of 12 representatives in the region.
• Addressed customer questions and concerns regarding products, prices, and availability for the sale.
• Prepared quarterly and/ or yearly account plans/forecasts for each account based on short, mid, and long-range plans.
• Managed small independent grocery stores, large regional supermarket chains and restaurants in assigned territory.
• Established new clientele in assigned territory.
• Monitored sales, prices and studied new competitor's product coming into the marketplace.
• Designed and implemented effective programs to grow market share.
• Responsible for developing plan-o-grams for the entire dairy section.
• Demonstrated products and features to customers, answered questions and overcame objections.
• Managing Supermarket & Mini Market accounts.
• Partnered with merchandising, costing and production departments to coordinate product attributes, pricing, and timelines.
• Researched sales opportunities and possible leads to exceed sales goals and increase profits.
• Directed sales support staff in administrative tasks to help salesperson close deals.
• Developed marketing materials for demographically defined product lines.
• Generated monthly and annual sales reports.
• Worked closely with company executives to identify new business opportunities, securing.
• Monitored market conditions, product innovations and competitor activity, and adjusted account sales approach to address latest market developments.
Sales & Marketing