Heba Mahmoud AlZeer

• Serve as a strategic business partner to the Managing Director, advising on organizational design, governance, culture, and cross
entity workforce planning across the Group.
• Lead the global HR strategy and restructure HR frameworks across UAE, Bangladesh, Hong Kong, Turkey, Germany, and Italy,
ensuring alignment of HR priorities with business objectives.
• Drive large-scale HR digital transformation, including the design and implementation of Oracle NetSuite HRMS and the rollout of
Infithra — a user-friendly mobile HR app to simplify employee self-service, automate workflows, and enhance the overall HR
experience.
• Oversee SOP development, HR process mapping, and automation across all jurisdictions, ensuring standardized, efficient, and
compliant HR operations.
• Manage the Groups expansion into Europe by establishing HR structures, compliance frameworks, and operational readiness for
the Germany and Italy offices.
• Lead compensation governance, salary structures, bonus schemes, and workforce budgeting across multiple entities.
• Ensure compliance with labour laws in UAE, Bangladesh, Hong Kong, Turkey, Germany, and Italy, while overseeing payroll, WPS,
employee relations, and legal case management.
• Support and advise on HR matters across additional businesses owned by the Managing Director, including real estate, interior
design, and bespoke tailoring, ensuring each entity operates with a scalable and compliant HR backbone

Directed full HR transformation across UAE HQ, Hong Kong, Bangladesh, and Turkey, building unified HR governance aligned with P&C Germany’s corporate standards.
• Established the HR department in Dubai HQ and restructured HR functions in multiple countries to strengthen operational efficiency, compliance, and workforce alignment.
• Standardized HR policies, SOPs, compensation structures, and people process across all offices, creating one integrated HR operating model.
• Led HR digitalization, including HRMS implementation, process automation, and end-to-end system SOP development.
• Managed multi-country payroll, WPS, expatriate arrangements, contract governance, and compliance with UAE, BD, HK, and Turkey labour laws.
• Oversaw complex employee relations and cross-border legal cases in coordination with internal and external legal partners.
• Partnered with senior leadership and HQ Germany to support restructuring, succession planning, workforce optimization, and strategic HR decision-making.

• Directed full HR transformation across UAE HQ, Hong Kong, Bangladesh, and Turkey, building unified HR governance aligned with
P&C Germanys corporate standards.
• Established the HR department in Dubai HQ and restructured HR functions in multiple countries to strengthen operational efficiency,
compliance, and workforce alignment.
• Standardized HR policies, SOPs, compensation structures, and people process across all offices, creating one integrated HR
operating model.
• Led HR digitalization, including HRMS implementation, process automation, and end-to-end system SOP development.
• Managed multi-country payroll, WPS, expatriate arrangements, contract governance, and compliance with UAE, BD, HK, and Turkey
labour laws.
• Oversaw complex employee relations and cross-border legal cases in coordination with internal and external legal partners.
• Partnered with senior leadership and HQ Germany to support restructuring, succession planning, workforce optimization, and
strategic HR decision-making.
• Designed performance management systems linked to KPIs and compensation.
• Led salary reviews, benchmarking, employee relations, compliance, and retention initiatives.

• Served as the first HR professional responsible for establishing all HR foundations during the formation of DFF.
• Designed HR strategy, grading structures, compensation frameworks, performance management systems, and talent programs.
• Supported national innovation initiatives including Dubai 10X, Dubai Future Accelerators, Museum of the Future, and Dubai Future
Academy.
• Partnered with Legal to develop HR policies & Handbook aligned with UAE government standards.
• Led full-cycle recruitment and onboarding, successfully hiring 80+ specialized employees to support rapid scaling across initiatives.
• Collaborated with Bayt, LinkedIn, and technology partners to design a centralized digital recruitment platform for all DFF programs.
• Launched engagement programs including Lunch & Learn, Go Green, Fitness Challenge, DFF Reads, and multiple culture initiatives.
• Implemented Microsoft Dynamics HRM, automating HR processes and improving data accuracy and operational efficiency.

Supported all HR functions across the department, with a core focus on HR system digitalization (HRM ERP), Emiratization programs, and
workforce structuring. Contributed to World Government Summits administration, including registrations and coordination support.

Led two projects and supported the successful opening of the CHANEL Shoe Level and Mall of the Emirates boutique, delivering all
recruitment and onboarding requirements within tight timelines achieving a 95% fulfilment rate as per hiring requirements.

Supported end-to-end recruitment, onboarding, and talent pipeline management across multiple departments, with full responsibility for
recruitment operations for AXA Saudi Arabia.

Acted as project operations lead for post-conflict NGO projects, overseeing administration, procurement, and financial coordination to
ensure cost control, compliance, and on-time delivery across multiple humanitarian projects.

Supported HR operations and office administration within a Big Four environment, with direct responsibility for quality-checking and
standardizing audit report formats in line with Ernst & Young reporting standards, alongside employee records, leave and benefits
administration, and HR documentation.