Iftikar Zaruk, Director/ CEO

Iftikar Zaruk

Director/ CEO

Power Display Lanka Pvt Ltd.

Location
Sri Lanka
Education
High school or equivalent, Marketing
Experience
23 years, 4 Months

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Work Experience

Total years of experience :23 years, 4 Months

Director/ CEO at Power Display Lanka Pvt Ltd.
  • Sri Lanka - Colombo 8
  • My current job since December 2019

Joint founder, managing a team of 25 skilled, and managerial staff who are dealing with BTL advertising production works, that includes design and productions of Point of Purchase Material for FMCG products, such as Gondolas for Duty-Free Shops, Modern Trade Channls, Signages and POSMS for GT and Modern Trade Channels. Concept Design works for Hotels and Restaurants such as Menu and Promotion Concepts. This is apart from the overall management of the company's finaces and operations.

Managing Director at Power Display LANKA Pvt Ltd.
  • Sri Lanka - Colombo 10
  • My current job since January 2001

Overall management, Setting short term and long term goals, working capital, cashflow projections. Planning and implementing sales related marketing strategies, ensuring production team understand the brief from sales departments, and that set KPI's adhered and followed intervening at crucial junctures with technical expertise. Ensuring accounts department keeps a tab on cashflow and reports of any difficulties in meeting targets. finding alternative solutions during difficulties, routine reporting on compliance are met such as payroll, tax returns and audit s attended before deadlines. During year end exploring new developments, new products and exploring new opportunities based on performances etc.

2005 to present.


DIRECTOR
Consultant in Marketing
Global Brands (Pvt) Ltd. (2015-to present).

DIRECTOR
Spizee Foods (Pvt) Ltd. (2012-2016).

SENIOR MARKETING EXECUTIVE
Kent Display Systems (Pvt) Ltd. (1994-1998)

CATERING MANAGER
Peking Caterers (1992-1993).

Chief Executive Officer (CEO) at Orange Food n Beverage (Private) Ltd.
  • Sri Lanka - Gampaha
  • February 2019 to July 2019

Was instrumental in drawing the business structure and strategies, in admin, marketing, productions and distributions.

Presented a business plan for 05 years that also enabled the company to obtain additional finance from bank for working capital.

Implemented ERP and Inventory control systems.

Played a key role in implementing marketing strategies, and marketing communications.

Education

High school or equivalent, Marketing
  • at St Matthews College
  • September 2007

Diploma, Marketing
  • at Chartered Institute of Marketing UK
  • March 2005

GCE Ordinary Level Exam / 1988. from St. Matthew's College, Colombo 9. Sri Lanka. Grade A Diploma in Hotel Management from ASIA Hotel School - Sri Lanka. Diploma in English & Litterature Sri Jinarathana Academy of Higher Education - Sri Lanka. CIM Level II Certificate in Marketing from Chartered Institute of Marketing UK. Diploma in Management Accountancy from Aquinas College of Higher Education - Sri Lanka. Fundamentals of Digital Marketing Google Digital Garage. May 2020. Certificate in Food Technology from Industrial Technology Institute of Sri Lanka. Certificate in Coffee Technology from Coffee Board of India. Member Chartered Institute of Marketing UK Colombo Toastmasters Club Other Leadership Experiences President Rotaract Club of Colombo Metropolitan - 1998 -1999 / 2001-2002 District Rotaract Assembly Chairman - 2001-2002

Specialties & Skills

Marketing
Food Retail
Hospitality
Expertise in strategic planning
Microsoft Word, Exel, PowerPoint

Languages

English
Expert

Training and Certifications

The Fundamentals of Digital Marketing (Validation ID: 67S WRW 96P) (Certificate)
Date Attended:
May 2020
Coffee Technology (Training)
Training Institute:
Coffee Board of India
Date Attended:
May 2012

Hobbies

  • Playing Pool, Singing