Commercial Manager
Al Aan TV
Total years of experience :11 years, 8 Months
• Driving Al Aan's proposition through the advertising sales and partnerships.
• Developing a commercial strategy to achieve specific media targets for diversified clients.
• Reporting P&Ls and commission reports.
• Setting the annual budget, strategy, and objectives for clients and brands.
• Finding new brands for sponsorship and/or commercial ideas.
• Spotting new media ideas with recommendations to clients.
• Generating weekly/monthly market studies for Al Aan brand.
• Proposing new business development opportunities for Al Aan TV.
• Maintaining and managing new/existing relationships with media agencies and direct clients.
• Initiating new distribution agreements with prospective clients.
• Ensuring all sales activities are done to deliver new growth opportunities of new partnerships, revenue share models, sponsorship, TV & Digital advertising sales.
• Generating 25% client retention rating by negotiating product pricing, incentives, and payment terms to overcome competition.
• Establishing contracts including pricing structures and service terms.
• Reporting campaign performance and measurement metrics to enhance brand awareness and drive profits.
• Collaborating with the marketing department to produce high-quality advertising in line with the brand requirements.
• Initiating innovative non-traditional social media and digital ideas for clients to add value and strong positioning.
• Supervising regional sales team of 15 members.
• Interviewing, recruiting, and hiring exceptional talents.
• Spearheading full cycle operations management for distributors in over 60 regional distributors across 16 countries in MENA.
• Controlling over 100 accounts portfolio worth over $ 3 Million in sales (New vs. Renewal).
• Achieving commercial revenue to index %255 in 2017 vs. 2016.
• Sealing the largest commercial contract in OSN history of $1 million CVO per year for 3 years.
• Managing the sales operations of OSN Partners in MENA region.
• Signing up strategic relationships with Telecom Service Providers and Distributors across Emerging Markets.
• Establishing partnerships with commercial entities, leveraging the Telco propositions, and enhancing the corporate business.
• Maintaining a detailed pipeline of opportunities.
• Actively developing leads with Telco partners and distributors to close revenues.
• Proactively managing the business relationship with Cable/IPTV partners in EM as the key liaison in day-to-day operations.
• Planning, negotiating, and overseeing strategic initiatives with customers & partners.
• Conducting product training for OSN partner’s sales force and lead outbound call sales efforts.
• Developing and implementing an annual sales, marketing, and key projects plan across
Emerging Markets.
• Supervising and managing food service division sales operations and team productivity.
• Responsible for more than 100 key accounts in the Food Service Division.
• Achieving the highest profit margin of 30% in the Food Service Division.
• Identifying sales opportunities and negotiating with senior decision makers.
• Improving the customer retention rate and client experience at the point of sale.
• Building retail pricing opportunities.
• Driving compliance to merchandising standards.
• Assessing performance by location through audit reports.
• Analyzing market competitions.
• Acquiring new customers through business development.
• Achieving sales targets in UAE and Lebanon via sales & marketing strategies.
• Providing innovative food services solutions for the largest existing and newly sourced clients.
• Handling key accounts and large deal values with a span of 2 months.
Hospitality Management