Vice President Corporate Affairs
Hassad Food
Total years of experience :30 years, 3 Months
Hassad Food Company
Main Responsibilities - Directing human resources, purchasing, legal, administration and information technology functions. I also directed finance from 2009 to 2012 and corporate comms from 2015 to 2017.
Hassad Food was established in 2008 with a vision to becoming a major global food brand. We operate and own major shareholdings in several countries.
I actively participated in the development of our corporate strategy alongside the rest of the senior management team. The strategy covered several HR related dimensions, including organizational strategy and performance management.
I led the organizational development of Hassad group since its inception starting with the organizational structuring of the corporate entity then the development of the domestic and international subsidiaries. I have actively participated in the structuring of our Australian subsidiary alongside our business development and legal teams to ensure that the entity is not only ready for business but also compliant with various Australian financial, regulatory and legal requirements.
Hassad Food did not have a CEO for the first five years of its life so I have advised the board of directors on key corporate issues especially involving human resources strategy. I also led the recruitment of the company’s middle and senior management team members. I strongly believe that senior managers, in particular, should be strategic leaders, strong communicators and team players.
I led the development of the first and second versions of our human resources policy which went into effect in 2009 and 2014 respectively. I made sure that the policy is aligned with corporate strategy, well-balanced between the rights of the employee and the company, realistic compared to the job market, and compliant with legal and regulatory frameworks.
Believing in the importance of strategy in corporate development I spearheaded the development of our performance management system which links employee objectives to strategic objectives.
My technology background helped me to realize opportunities in technology to improve the workplace. In fact all of HR services are online for all of our employees to access anywhere, around the clock.
I strongly believe that people are the key to corporate success and therefore the workplace should foster a family spirit, stimulate learning and innovation, and strike a good balance between work and life.
Urban Planning & Development Authority
UPDA is responsible for planning and management of urban development for Qatar. Besides my formal role as IT director, I was the deputy chairman of the Organizational Development Committee tasked with the development of the authority as an independent entity with a new vision, mission and strategy.
Major Achievements - improving building permit management; enhancing customer service systems.
The transport company was established in 2003 to develop and deploy Qatar’s first large scale public land transport services. I worked with various types of consultants in business modeling, marketing, sales, communications, and customer service.
Major Achievement - Launching the company and its main services.
Qatar Electricity & Water Company
QEWC is the main producer of electric power and desalinated water in Qatar. I led a strategy to streamline supply chain and maintenance activities thereby reducing stock piles and increasing the lifetime of revenue-generating assets. This helped the company to improve its bottom line.
Major Achievements - Improving maintenance & inventory management; improving supply chain and financial management; reducing materials storage cost.
Ooredoo
Ooredoo was established in 1987 to provide telecom services for Qatar. I led a technology strategy that helped Ooredoo better manage its customer relationships, streamline its operations and contribute to the bottom line. We deployed a platform that served as the backbone of Ooredoo’s operations.
Major Achievements - Introducing the first-ever GSM service in MENA; revamping and greatly enhancing customer relationship management; developing one database for all customers and services; major revenue enhancement and cost reduction.
Education