Key Account Manager
Zomato
Total years of experience :8 years, 1 Months
● Updated and standardized the business pitch to deliver a more comprehensive understanding to our potential clients.
● Researched new leads, developed relationships and closed 7 new ‘key clients’ that own multiple brand restaurant chains in Qatar.
● Strengthened relationships with existing customers by constantly monitoring client progress, understanding their needs and cross-promoting the right products to efficiently achieve their objectives.
● Retained the highest paying retail account by proposing a renewal strategy with thorough understanding of the past performance, future needs and requirements. Result: Increased their annual investment in Zomato by 15%.
● Prepared and presented regular reports of progress and forecasts to internal and external stakeholders by using key account metrics.
● Spearheaded the Business Development team to onboard 125+ brands that are synergistic with Smytten’s core vision and its premium audience segment.
● Collaborated with the marketing team to develop unique digital marketing strategies to increase revenue and brand visibility by generating 1.5Million+ impressions overall across channels (FB, Instagram, Youtube, Mailchimp, SMS and Smytten In-App Native Ads)
● Designed, analysed, implemented and reviewed marketing strategies on continuous basis to boost revenue growth up to 20% month-on-month for star accounts.
● Contributed to Smytten’s Gross Merchandising Value (GMV) by adding 2000+ Sales Keeping Units (SKUs) worth ~USD 150, 000 in total.
● Maintained excellent relationships with key accounts (Kama Ayurveda, L’Occitane, Harley Davidson, Philips, Abbott, 3M, Unilever, P&G, COTY, ITC) and managed end-to-end onboarding process, legally compliant contractual negotiations, commercial strategies, billing and logistics support.
● Pro-actively proposed and executed the launch of new Smart Tech and F&B verticals by on-boarding and managing 35 brands during the launch quarter.
● Ideated and executed a Facebook lead generation campaign to garner 120 hot leads for Harley Davidson India within the given budget.
● Trained and mentored 4 business development executives.
Projects: 1) Study of E-tailing by Hypermarkets in the UAE :- Quantitative & qualitative research project during the Dubai semester of postgraduate studies. 2) Factors Affecting Student Satisfaction in Business Schools :- Qualitative research project during the Sydney semester of postgraduate studies to identify factors affecting student satisfaction levels specifically in tri-city model-based programs in Business Schools.
Projects: 1) Turbo Coded Spatial Modulation :- The aim was to increase bandwidth efficiency of the signal wave while ensuring the lowest possible errors.
Organized Technovanza 2011: I was the Secretary for the Manipal University (Dubai) engineering festival. One of the biggest university festivals in UAE generating crowds of 2000+ and I am pleased to say it was a grand success. Purpose: Student Acquisition from participating Schools & event marketing o Managed a team of 15 students to execute the event o Secured sponsorship of Dhs 70,000 & Closed Redbull as the beverage partner o Partnered with 10 schools & 20+ Universities for participating in various events, competitions & exhibitions o Secured display space (for the first time ever) in Dubai International Academic City Campus for our Sponsor Partners’ Products