Project Coordinator
Quintessentially
Total des années d'expérience :7 years, 3 Mois
Fundamental team member in the development and successful delivery of events inspired by marketing and brand identities. Developed deep
relationships with various local and international suppliers for vital event elements. Continuously update and develop both visual and budget proposals
for clients. Worked with exciting brands such as LinkedIn, Breitling, Hilton, Rolls Royce, and The Glenlivet.
Key point of contact of the Visual Talent Inc. magazine roster (Wonderland, Rollacoaster, Man About Town) for digital and advertising collaborations (campaigns, native, content creation, events, and partnerships). Personally built and maintained a portfolio of clients of in-house teams and media agencies through one-on-one meetings, new business proposals within the relevant industries for each publication.
Created a personal lifestyle and travel blog to apply and practice digital marketing and PR skills acquired from previous experience. Curated and copywrote bi-weekly posts using S.E.O. and followed an organised content calendar. Actively used Google Analytics to explore digital trends, and AdSense to test monetisation opportunities. Successfully acquired over 1, 000 e-mail subscribers within the first six months.
Part of the Student Engagement & Enhancement department at Kingston University. Actively promoted the scheme both around campuses in person, social media and e-mail. Organised and verify students' extracurriculars, construct and maintain excel database to monitor engagement
Actively created and copy-wrote S.E.O. driven blog posts to the Kristina Wilde blog, having two of the most prominent posts on the website. Researched
social media trends (Instagram, Facebook, Pinterest, YouTube and LinkedIn), applied marketing strategies to implement to the Kristina Wilde brand and
audience. Important contributor to the brand development of sub-brand and network 'Women Run This'.
Solely responsible developing the social media strategy as well as managing all social media channels and content calendar. Liaised with journalists and influencers that connected with the brand through direct communication and
press releases. Key player in presenting and developing new Marketing & PR initiatives and strategies through competitor analysis and market research.
Played an integral role in the Etihad Towers marketing team by contributing to
the property's monthly guest information brochure. This was done through learning the importance of brand identity and brand voice. Developed the skill of commercial writing in the important channel of online and offline presence in the luxury hotel industry.