Category Manager
Amazon - India
Total years of experience :5 years, 2 Months
Sub-category P&L Ownership
• Owning P&L (Revenue'23: Rs.600+ Cr) for 2 A.in businesses; 1. Car & Bike Accessories, 2. Automotive Equipment
• Formulated 2024 growth strategy for the long tail Accessories business (60% GMS by 32 brands, +48% growth) and brand heavy equipment business (68% GMS by 3 brands, +53% growth) along with brand level consultations
Category metric Ownership
• Driving profitability for Auto GL to increase bottom line by 14% to 26.4% for the retail seller (P3P: Etrade India)
• Managing selection metrics for Auto GL (FTAC, FCGV etc) using scaled review mechanisms & waiver strategy
• Responsible for maintaining seller relationships via liasioning, input monitoring and new product launches
R B S Catalog Mgmt
• Led $2Bn+ GMS catalog Defect Reduction program by utilizing LLMs, GenAI, ML Models and SLMs (Small language models) and supporting 20 project owners through root cause analysis & stakeholder management
L a s t M i l e D e l i v e r y & T e c h
VoC & Tech ReArch
• Set up Voice of Customer program to generate delivery defect insights for ML models enhancement by consolidating 14 input channels, aligning field teams (FQA, DSP & ACES) & tech teams (SME, Ignite) in NA & EU
• Led work/manpower transition negotiations of FQA work from UK, JP & UAE station teams to Geospatial India for the new address tech architecture by coordinating with field teams, tech & conducting 13 pilots
Acct Mgmt & Awards
• Managed Key for Business program to enable 27K device launches, leading to $2.8M savings for NA and EU
• Received Customer Advocate Award for Q322 Selected to moderate Amazon Ace 2022 for 7 campuses
S&M
• Designed social media strategy, achieved 23% 7-month-CAGR in monthly organic traffic across channels
• Set up the Business development function that led to 14% increase in new admissions across 2 locations
Digitization
• Onboarded ERP system that helped in revenue increase of 5260 bps Reduced internal paperwork by 69%
• Digitized fee collection of ~1700 students & achieved annual cost saving of ₹18.4 L by building digital capability
Settlement & Fund raise
• Negotiated $3+ Mn worth One Time Settlements with J&K/Canara Bank for 10 NPA business accounts
• Raised $750K from 2 investors against equity stake sale Pitched to investors using financial models & IMs