Merchandiser
Nestlé Middle East
مجموع سنوات الخبرة :1 years, 7 أشهر
● Work closely with retail stores to optimize store presence
● Analyze sales and marketing data to build merchandising strategy and ensure targets are met
● Manage the execution/distribution of store displays, marketing materials, and promotional events
● Prepare sales and marketing reports to track budget and performance relative to benchmark
● Ensure the availability, visibility, and accessibility of Nestlé products are implemented as per policy
● Conduct ad-hoc projects and presentations to senior management
● Worked closely with key accounts, FSRs, and VSRs as well as the merchandisers, gaining experience and insight into how the different sales functions contribute to the sales department
● Trained in the role of general trade as well as modern trade in the field and within the office
● Learned how to analyze sales data, prepare forecasts, and got to contribute to the complete sales cycle from lead generation to deal closing
● Worked on social media marketing by updating profiles and preparing posts
● Conducted market studies and implemented marketing campaigns for entrance into new markets
● Gained exposure to key marketing metrics such as social media traffic, cost per lead, customer lifetime value, and inbound marketing ROI
• Managed Instagram account and produced targeted marketing campaigns for Spectra chrome Lebanon (@spectra_chrome_lb_sal)
● Implemented social media campaigns and produced reports to evaluate performance
● Shadowed marketing executives in day-to-day operations
● Served as a marketing ambassador at Synkers and executed their back to school campaign at ABC Verdun
● Prepared the back to school display design, product placement, banners, and cutouts
● Made and distributed marketing materials for the campaign
• Honor List for Fall 2017, Spring 2018, and Fall 2018 • Coursework: Consumer Behavior, E-marketing, Integrated Marketing Communication, Services Marketing, Marketing Research, and Marketing Strategy