Sales Expert
Sales Expert Philip Morris International
Total years of experience :15 years, 4 Months
Providing high quality of customer care to create a positive shopping experience.
▪ Meet and exceed direct sales goals.
▪ Dealing with customer complaints and provide solutions accordingly.
▪ Set up store displays and merchandise.
▪ Managed shelf stocking and pricing activities Handled inventory and stocks. ▪ ▪ Reviewed merchandise movement.
▪ Inspected merchandise for quality and quantity.
To manage instore operations of the brand, implement strategic plans, Cash office and Staff management, support sales and marketing activities to ensure planned revenues are achieved whilst working within budgeted costs.
RESPOSIBILITIES: ▪ VISUAL MERCHANDISING. Sourcing cost-effective local fixture manufacture and implementing brand guidelines on the store and merchandise (core + new launches).
Support warehouse and the brand delivery team in effective management of all VM props.
Ensure all displays are commercial and well considered as per Market.
▪ BRAND MERCHANDISE PLANNING. Ensuring optimum inventory levels and MDQ (Min. display quantities) are maintained across Concept & Territories as well as working within budget constraints.
▪ INSTORE SALES MANAGEMENT. Defining daily store targets (value + units) with Concept, mapping sales trends and deficits. Operational management of the cash wrap selling zone.
▪ RETAIL STAFFING MANAGEMENT. Optimize and motivate workforce (full-time + temp.). Editing and managing the weekly staffing schedule. Maximizes sales potential by spending 70% of scheduled time on the sales floor and meeting clients.
▪ STAFF TRAINING. Support in training & assessing the staff in the brand stores using the best training/assessment procedures in consultation with the Brand Trainer.
▪ STOCK INVENTORY MANAGEMENT. Driving progressive markdown to ensure inventory health and age with concept buyer ensuring optimum product life cycle and healthy margin, Ros (rate of sales) and GMV (margin value).
▪ SHRINKAGE MANAGEMENT. Implementation and execution of store strategies to reduce shrinkage including damages, testers, and other compliance-related items. Create awareness of and build capabilities in loss prevention by fostering a culture of honesty and connecting the links between customer service, associate engagement, and shrinkage.
UAE / KSA/KUWAIT. PERFUME. BVLGARIBVLGARI ME
Reporting to Sales Regional Manager - ME, Africa, Asia.
Manage, monitor, and train domestic retail teams ensuring min 95% targets achievement. Manage regional operations to maximize sales revenue intakes and streamline operational costs.
RESPOSIBILITIES: ▪ SALES OPERATIONAL PLANNING. Set targets and agree on it with distributer, ensure availability of stock, testers and GWP, team training including freelancers, driving the sales in the operation. Market intelligence and pricing analysis (benchmark). Competition feedback and reporting to the marketing dept.
▪ FIELD VISITS. On regular basis to ensure all business aspects are meeting all the requirements according to standards and maintain a healthy relationship with all the field team.
▪ SALES REPORT. Ensure the targets are set to meet the requirements of the forecast for the FY, to have a weekly/monthly report to ensure that we are meeting the target
MARKETING SUPPORT - Keeping up to date with the marketing department for the promotions and activity for the whole year (marketing calendar) to keep an alignment between the sales revenue/Operations, and the brand exposure.
To manage the operations of the brand, support strategic decisions, implement sales and marketing activities to ensure planned revenues are achieved whilst working within budgeted costs. Accountable for UAE and GCC Region. Conducting regular stores visit to review operational standards and monitor quality of customer service and subsequently sales.
RESPOSIBILITIES: ▪ SALES OPERATIONAL PLANNING.
▪ Contribute to sales plans for the brands, implement activities as per agreed plan and carry out cost control measures to achieve set targets vs. budgets.
▪ Prepare sales analyses and reports on operational issues, Market trends, competitors, and customers to facilitate overall decision-making on brand management strategy - Per Brand.
▪ Monitor, assess, and analyze actual sales against forecasts - capitalizing on data to maximize sales and profit oversee the implementation of CSS in the stores.
▪ Organize and implement sales promotional and any marketing activities in conjunction with the Operations and ensure that the set-up is in line with Operational policies and successful.
▪ Manage and control all aspects of stock management of the brands, ensure adherence to procedures, and guide the team towards achieving targeted stock levels and minimizing stock loss.
▪ SOH weekly reports to ensure the quantity are meeting the market needs and to avoid any aged stock issues, to have a better understanding of the Fast/Slow moving items to plan something accordingly would help to come over the situation if needed.
▪ VISUAL MERCHANDISING IMPLEMENTATION
▪ Coordinate with the visual merchandising team to ensure the brand VM standards are developed and maintained across the stores.
▪Coordinate with the Area Visual Managers a develop and present required visual training materials to all Store VM’s.
▪ Checking the daily and weekly visual actions are communicated to all store to ensure highest VM standards that will impact on the customer service and experience, according to the region and clients.
▪ Communicate and suggest ideas to the brands to create best practice that will be beneficial for the market in this region.
▪ Demonstrates a strong working relationship with internal corporate teams, store management, brand and the decision makers.
▪ PEOPLE DEVELOPMENT
▪ Managing a sales force of 29 people. Guide and motivate to enhance performance and produce the quality of work and ensure that they are continuously developed for higher level roles.
▪ Ensure staff provide excellent customer service at all times.
▪ Training the teams with product information and customer selling skills.
▪ Monitor staff KPI and expectations.
▪ Driving staff performance to exceed their individual sales targets, and sales productivity.
To maximize the sales and to take ownership in developing and training team members. Responsible for 4 main malls and a total of 23 counters retail operational standards.
RESPOSIBILITIES: ▪ SALES OPERATIONAL
▪ Driving staff performance to exceed their individual sales targets, and sales productivity. out cost control measures to achieve set targets vs. budgets.
▪ Ensuring staff always provide excellent customer service.
▪ VISUAL MERCHANDISING IMPLEMENTATION
▪ Coordinate with the visual merchandising team to ensure the brand VM standards are developed and maintained across the stores.
▪ PEOPLE DEVELOPMENT
▪ Managing a sales force of 17 people. Training the teams with product information and customer selling skills. Guide and motivate to enhance performance and produce the quality of work and ensure that they are continuously developed for higher-level roles. Coaching counter managers and staff on procedures, processes, and company culture.