Communication and Digital Marketing Manager
Cyberani | سيبراني
مجموع سنوات الخبرة :4 years, 7 أشهر
• Conducting market research to find answers about potential customer requirements
• Brainstorming and developing ideas for creative marketing campaigns (Offline/Online)
• Working with external agencies and vendors to execute marketing programs
• Developing and creating marketing materials, such as product collateral and ensuring brand guidelines are met
• Analyzing and reporting on the performance and efficiency of campaigns
• Handling Virtuosa (Cruise) booking for VIP clients
• Developing, implementing, and tracking marketing programs such as email marketing, newsletter, social media, digital campaigns, and events planning
• Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas such as optimization, advertising, and events planning
• Monitoring scope of marketing in 8 counties (agencies)
• Attending conferences, meetings, and industry events
• Planning and implementing the overall digital marketing strategy, and staying up to date with the latest digital marketing tools and best practices
• Measuring ROI and KPIs and preparing and managing the digital marketing budget
• Suggesting activities for improving the quality of online content and approving marketing material, from website banners to hard copy brochures and case studies
• 2020 Achieving the highest number of TEUs since the Riyadh Dry Port was established
• Email, social media and display advertising campaigns
• Managing giveaways and other digital projects
• Identifying rising business opportunities and building long-term relationships with prospects
• Attending conferences, meetings, and industry events
• Reporting on successes and areas needing improvements
Responsibilities :
1 - Managing the cash position allocated by the Saudi Ministry of Education, to the Saudi Students Association in San Diego State University (SDSU).
2 - Supporting incoming SDSU students from Saudi Arabia by providing the following:
- Housing information in the Greater San Diego Area.
- Help organizing events linked to the Saudi Student Association in SDSU.
- Worked for the International Student Center at San Diego State University.
• Filling out, answering questions from new international students, performing clerical duties by organizing application papers and other requests at the center