Marketing Consultant
Lauren Haworth Consultancy
مجموع سنوات الخبرة :12 years, 2 أشهر
Since September 2018, I have been freelancing in Dubai as a marketing consultant offering digital marketing audits, strategies, re-branding and more.
A) CLIENT 1: Corporate Sports:
KEY ACHIEVEMENTS
Grew social media accounts by 200% (LinkedIn); 35% (Twitter); 25% (Facebook) and 25% (Instagram) in 6 months.
Wrote the winning award entry for ‘Fitness Event of the Year’ at FIT Awards.
Secured 4 key sponsorships for the main flagship sports event in Feb 2020.
Secured Dubai Sports Council Press Conference for Jan 2020.
Re-designed the brand guidelines; improved the logo and created a new brand for 2020 launch
MAIN RESPONSIBILITIES
Turnkey entire marketing department from strategy to execution and analytics
Manage Public Relations
Improve brand awareness and market reputation
Develop sponsorship proposals for targeted clients to offset costs of each event
Manage social media presence, community and growth
Develop relationships with key stakeholders including government councils
Present new ideas for brand development
Manage internal team of design and production
Manage external team of freelancers; digital agency and other suppliers
B) CLIENT 2: Tileline (Marketing project)
KEY ACHIEVEMENTS
Full re-brand of company logo, brand identity and corporate profile
Defined the full ERP and eCommerce requirement for the company
MAIN RESPONSIBILITIES
Make strategic changes to the brand identity to elevate it in the UAE market
Make suggestions & source a supplier to re-design the website for eCommerce and ERP integration based on specific needs.
Create and manage their digital presence, the design and implementation of stand exhibitions at relevant expos, print advertising and other BTL advertising.
C) CLIENT 3: Cloudscape (marketing project)
KEY ACHIEVEMENTS
Complete delivery of a 3-month digital launch strategy in-line with their execution tool, Hubspot.
MAIN RESPONSIBILITIES
Develop a 3-month online digital marketing strategy to attract two specific target audiences
D) CLIENT 4: AES International (Marketing project)
KEY ACHIEVEMENTS
Full delivery of main responsibility and implemented
MAIN RESPONSIBILITIES
Complete a full digital presence audit, and make strategic recommendations for improvement in line with their specific target audience.
KEY ACHIEVEMENTS
Managed the development of key BTL toolkits for international usage
Assisted in the successful Visa South Africa sponsorship of two main music events
Developed long-lasting relationships with key client POCs’
Recovery of two churning clients
MAIN RESPONSIBILITIES
Manage the Visa South Africa digital and BTL advertising requirements and executions across always-on and specific campaigns
Stakeholder management (internal and external)
Customer retention and account growth
(Short-term Contract)
KEY ACHIEVEMENTS
Achieved monthly sales targets in selling integrated technology solutions including programmatic and database management systems
Spear-headed new customer acquisition (direct) and grew existing accounts with agencies
MAIN RESPONSIBILITIES
Business development (direct and via agencies)
Multi-channel Solution selling
Market & technology research
Stakeholder Relationship management
Media planning
Customer retention and growth
KEY ACHIEVEMENTS
Full brand development including logo, brand guidelines and company profile
Establishment of The Loyalty specialists, a complementary reward-provider for Kizzler
B2B sales strategy developed with CEO
Successful partnership proposals and negotiations in support of The Loyalty Specialists
MAIN RESPONSIBILITIES
Brand development
Marketing and advertising strategy, execution and analytics
Sales strategy
Overall business strategy co-development
KEY ACHIEVEMENTS
Creation and development of the entire direct client portfolio of over 40 clients
Best Sponsorship Sales person 2014
MAIN RESPONSIBILITIES
Multi-channel media sales solution development
New business development
This role required cold-calling, pipeline generation, and account management in the digital media sales environment. I dealt with direct clients and agencies and facilitated digital strategies across our portfolio which included websites and mobile display, Google search, Social media and programmatic.
Post Graduate Diploma in General Management achieved from the Gordon Institute of Business Science, a division of the University of Pretoria, South Africa.
A four year degree that focused on Journalism across multiple formats including radio and digital. Other subjects included psychology, economics, isiXhosa (one of the local languages)
لقد تم حذف الرابط بسبب انتهاكه لسياسة الموقع. يرجى التواصل مع قسم الدعم لمزيد من المعلومات.