Lynn Khalil

• Establish positioning, identify target audiences, and develop
marketing plans with specific objectives across different channels &
segments
• Lead the execution of marketing programs from start to finish
leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis
and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple
platforms & extract key insights for future campaign development &
go-to-market strategies, complete with formal proposals &
recommendations on tactics
• Working with the creative team, develop creative briefs and guide
creative direction
• Conceptualize and execute on multichannel campaigns across the
prospect
• Manage content and updates for customer and internal touch
points establish budget guidelines, participate in events, document
business processes and provide sales support
• Gather customer and market insights to inform outreach
strategies increase customer conversions, and generate more
qualified leads
• Identify effectiveness and impact of current marketing initiatives
with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams
and communicate with senior leaders about marketing programs
strategies & budgets

• Lead creative Branding and maintain suppliers relationship and
delivery dates.
• Led team to increase client brand awareness and created brand
based strategic marketing plans utilizing fully integrated digital
• Developed proposals to meet client objectives, while increasing
Engagement and Brand Awareness
• Managed workflow between internal teams to execute campaigns.
• Initiated search, email, and display campaign with KPIs like leads,
application and acquisitions

• Planning digital marketing campaigns,
• Overseeing the management of all digital channels
• Strategizing and overseeing social media presence across all channels.
• Creating, maintaining, and implementing digital marketing and editorial calendars in collaboration with executives and content creators.
• Reporting on the performance of all digital marketing campaigns.
• Developing and managing A/B testing protocols and procedures.
• Uplift the company's LinkedIn Profile by working closely with the LinkedIn team.
• Create Daily In-Company communication that ignites employee engagement
• Liaise with all departments to use social media to engage and drive awareness to the corporation
• SAP SuccessFactors: configuration SAP JAM and SAP ECSC.
• Creating, designing, and implementing the HR portal
• Creative Briefs and working closely with design and development teams
• SEO & SEM optimization and implementation to optimize the website visibility
• Benchmark and analyze the websites with competitors and markets for better results.

• Determining client needs by conducting in-person or electronic
meetings to outline their digital goals.
• Developing and implementing a comprehensive digital strategy
for assigned clients.
• Overseeing the client's online presence and identifying areas of
improvement.
• Presenting effective social media strategies and training to
clients when needed.
• Analyzing the effectiveness of digital strategies by tracking
metrics such as customer conversion rates and cost-per-click.
• Creating and maintaining positive, long-term relationships with
clients to build trust.
• Writing reports on digital advertising campaign performance on
a monthly or weekly basis.
• Acting as a point of contact for clients to address any digital
management queries or concerns.

• Oversee our social media accounts
• Develop and implement digital marketing campaigns
• Use analytics tools to assess and modify our campaigns
• Create or outsource visual and written content
• Identify new avenues for marketing and growth
• Manage crew and production logistics