Associate Consultant
Mastermind & Associates
Total years of experience :5 years, 4 Months
• Spearheaded business growth initiatives include launching a SaaS startup, developing a contractor and Real Estate Developer certification program with MOMRAH, and formulating expansion strategies for medical industry clients.
• Conducted in-depth market research and analysis to identify opportunities and create data backed recommendations on new products, partnerships, and growth avenues. • Led end-to-end delivery of strategic projects from planning to execution, managing key stakeholder relationships and overseeing program implementation.
• Created innovative solutions that increased customer acquisition and revenue for multiple companies through new market entry and improved operational efficiency.
• Utilized critical thinking, business acumen, and communication skills to synthesize complex information into strategic, client-focused plans of action.
• Grew community membership by 139% and exceeded $500K in annual sales target by spearheading digital marketing campaigns and developing a robust events calendar.
• Ensured optimal workspace utilization and experience by implementing automation to streamline operations and communicating value proposition to potential and existing members.
• Headed cross-functional team to design and execute marketing strategies targeting student, startup, and enterprise audiences.
• Forged partnerships with 20+ local businesses to provide exclusive member perks and benefits.
• Created marketing plans for over 400 main SKUs that increased showroom sales by 12% and overall brand awareness.
• Managed end-to-end project delivery for brand guideline design, digital marketing campaigns, trade show exhibitions, and influencer collaborations.
• Analyzed campaign performance data and optimized future initiatives to boost engagement across digital channels by 29%.
• Developed localized product education materials and sales tools adopted by 2000+ distributors and retailers.
Bachelor's Degree in Business Administration from Olayan School of Business at the American University of Beirut. Holding a double emphasis in both; Marketing and BIDS (Business Information and Decision Systems).
