Senior Vice President Digital Marketing, Performance Marketing, MarTech & Digital Analytics
rakbank
مجموع سنوات الخبرة :26 years, 4 أشهر
Leading Digital / Performance Marketing, MarTech & Digital Analytics
Leading the digital marketing, performance marketing, growth marketing, research and digital analytics for the Lifestyle 10 brands & 14+ web platforms & apps.
Co-led the structure of the performance marketing department based in the Dubai continent office. Running the MEA region online and offline campaigns (20 brands, 250+ hotels) supporting B2C, B2B, Portfolio, Rooms, Loyalty, Brands, Food & Beverage, Destination and Partnerships. Enabling a state of the art media environment by implementing cutting edge media buying practices, instilling a performance-driven mindset, putting in place effective campaign project management, driving innovation and empowering a culture of testing.
Marriott International - Middle East & Africa, Dubai, UAE,