Mohammad Zain Al-Abidien

• Lead projects to develop marketing campaigns, brand collateral, and long-term strategies for over 10 major malls in Saudi Arabia Including (Riyadh Park, Panorama Mall, Hayat Mall)
• Conduct market research to assess market opportunity, identify customer behaviors and insights.
• Working closely with major retail brands to help ensure their success in their marketing campaigns and events.
• Analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies for the company.
• Working closely with communications and social teams on consistent and effective messaging to drive brand awareness and mall consideration.
• Creating social media campaigns and monitor malls social media accounts.
• Preparing traditional Media campaigns.
• Managing outside agencies and vendors on an as needed basis.

• Creating marketing and promotional campaigns for over 10 major malls in Saudi Arabia Including (Riyadh Park, Panorama Mall, Hayat Mall).
• Working closely with major retail brands to help ensure their success in their marketing campaigns and events.
• Organising events, activities along with customer focus festivals.
• Creating marketing plans and calendars.
• Conducting marketing research and analysis.
• Worked closely with the upper management on developing loyalty program schemes for Hamat Malls.
• Creating social media campaigns and monitor malls social media accounts.
• Identifying the appropriate media channels where each marketing materials can be delivered to the public.


•Achievements:
Launched and developed the program Viewing malls as brands
Launched The HR and Marketing Program SHamat

My primary responsibility was to represent the interests of the Business and Marketing students. My duties included, but were not exclusive to:

• Organising activities for the marketing department and promoting it.
• Selling tickets and promotions to the university students.
• Creating promotional campaigns for the Department events.
• Offering marketing students help and advice related to the course.
• Representing the Business and Marketing students, responsible for solving any issues for the faculty students while also providing them with activities and promotions that suits the department.
• Weekly feedback from the students about the course and their studies.
• Helped the Business department to select the right students to join the reps team.