Brand Manager
alsalm trading company
Total years of experience :24 years, 3 Months
• Lead store teams to achieve their sales targets shrinkage targets and control operational costs in order to meet the Business Plan.
• Maximize the potential of Store Management and Employees through performance management, coaching, and identifying development opportunities to ensure all stores are staffed correctly including succession planning and ongoing monitoring of manpower planning.
• Champion the brand in stores and create a two-way feedback loop with the brand teams to enhance business performance, including recommendations for promotion or mark down.
• Build external networks to understand market trends and competitor activity that once feedback into central teams allows us to maintain a competitive advantage.
• Contribute to all aspects of business development including new store openings and recommendations for closure. Liaise with internal and external parties to facilitate.
• Ensure internal and external customer service is excellent through brand specific and companywide training initiatives.
• Fully utilize company reporting systems to monitor brand performance and implement corrective action when necessary.
• Ensure adherence to all company policies and procedures
• Develop and implement strategies around improving the financial performance of the department
• Review and use the monthly Profit and Loss statements to ensure expense control and proactively plan service and sales goals
• Detect, anticipate and provide regular feedbacks on customers' needs, markets trends and competitors activities affecting the region/ market.
• Greet customers, offer assistance and serve them in order to ensure their needs and complaints are answered in a timely manner with quality and customer service standards creating customer loyalty and portfolio.
• Ensure a smooth and efficient receiving process of items/shipments as well as monitor all kind of inventory activities such as cycle counts and stock movements including transfers between shops, transfers to/from warehouse, damaged items, devolution, etc.
• Analyze hourly/daily/weekly sales performance, monitor selling items, missing sizes/ items and collection rotation (in coordination with BM and VM) in order to identify replenishment needs, place accurate orders, meet stock performance objectives and maximize sales and sellout
• Prepare staff schedule based on budgeted hours and/ or visitors' traffic, daily sales targets, events, operational needs (including shipments, stock count, sale, etc.) as well as ensure the effective communication of sales plans and set daily and hourly targets to the Shop/Department team.
• Recruit, train, motivate and evaluate team members to ensure that they have the necessary skill base and required image and that they are optimally enabled to maximize their potential and contribution to the company; conduct daily Japanese meetings to keep the staff informed and engaged
• Log/update all commercial and operational information as well as various requests on the provided platforms (Helpdesks, Events, Loss Prevention application, etc.) in a timely and accurate manner
• Manage annual allocated budget by monitoring expenditure up to set limits, optimizing and reducing costs where possible and reporting variances versus budget.
• Oversee the shop's image and ensure its compliance with the brand’s standards, verify and follow up on the cleanliness, display and maintenance of the shop including the window, cash and stock room