Marketing And Brand Manager
RIYAD BANK
Total years of experience :31 years, 1 Months
Manage and supervise improvement and design of a new signage system for the branch. Coordinate and oversee vendor output and quality to ensure on-time project delivery. Maintain and adjust project schedules. Build, guide, and lead marketing project teams. Direct external reporting to the regulatory authority, SAMA (Central Bank).
Key Contributions:
•Finished 40 branches plus ATM test and review well ahead of state schedule.
•Conducted internal monitoring and reporting for the bank and communicated results to audit and compliance departments.
Quality Department Manager, 2010 - 2014
Rebuilt department to improve accuracy and efficiency; recruited personnel for Six Sigma teams. Trained personnel tasked with running and managing high-quality six sigma projects.
Key Contributions:
•Shrank account opening back office process by two weeks.
•Reduced credit approval processing time from six to four weeks for small/medium company departments and products.
•Championed and introduced Six Sigma as a process improvement tool to help establish QD as proactive bank tool for enhancements rather than just passive monitoring.
Managed and directed bank-wide marketing activities, PR department, and event participation to protect and enhance the bank brand. Established concept of brand as driver of internal/external communications. Collaborated with and supported managers to direct product sales, promotional activities, and product development.
Key Contributions:
•Restructured and grew the bank’s marketing department from scratch, with 9 personnel and budget of 4 million SR to a staff of 48 with a budget of 42 SR; introduced rand and advertising tracking as a management tool to improve bank reputation and market position.
•Managed and led a 30-month project to update and promote the bank logo and gain buy-in for the development and production of the bank’s first-ever television advertising campaign that increased brand awareness and drove market penetration.
•Implemented initiatives and new branding that positioned the bank among the market leaders as a trusted, innovative, technology-based service.
•Championed unity, cohesiveness, and conformity for internal and external communications organisation-wide.
•Produced 15 television commercials, from concept stage through post-production.
•Managed bank events including professional fairs, community service initiatives (Serving Society Proudly), and internal events.
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