sales manager
LG Electronics FZE
Total years of experience :11 years, 8 Months
• Sell-in of the two distributors in liaison with both the Gulf Office as well as the Korea HQ based on monthly, quarterly and yearly targets.
• Overall sell-through management with the sales teams of the distributors to ensure healthy PSI by planning and executing channel policies
• Planning and execution of the consumer promotions with the product teams of the distributors
• Set-up the WM & RAC SKD line in Lahore, Pakistan in liaison with the factory operations department in Korea and the local distributor in Pakistan.
• Demand planning, PSI Management & demand forecasting for all SKUs across all channels
• Activation of the 15 Brand Shops across Pakistan as well as the profitability assurance for each shop
• Planning and execution of consumer promotions across all channels
• In-store display management across all channels and ensuring maximum shelf share for LG brand
• Managing and monitoring all ATL & BTL activities for the HA BU across Pakistan.
• Initiation of the channel incentive schemes at both the retail (dealer) and the Brand Shop channel
• Activation, monitoring and execution of the social media presence of LG in Pakistan in liaison with the social media management agency
• My major areas of specialization were sales & marketing department which I was looking after Nationwide I oftenly conducted visits in pan Pakistan. I had been in sales previously therefore I have good grip over real time marketing activities.
• My sheer obligation was there to handling monthly sales policies, marketing activities comprises of product management, brand management, visual merchandising management, Brand shop /Orient Centers Management. Apart from this all the E-Commerce online policies are design under my supervision.
• In product management I have to look after product life cycle from strategic planning to tactical execution by managing the product & brand team, Future products by market intelligence, analyzing, planning, organizing, implementing & monitoring of marketing activities.
• Preparation of annual marketing plan in conjunction with sales department, evaluation & estimation of budget involved. Apart from this calculating sales potential ultimately assigning the targets, issuing of monthly sales policy, coordinating sales stock availability & its movement within branches & supply chain management.
• New product liaison with various departs, create market opportunities strategies, envelope product positioning, developing pricing strategy, formulation of policy to promote products in collaboration with advertising & promotion managers, directing the hiring, training, performance evaluation process of marketing staff. .
• Major concern is to promote brand activities including demand generation, formalizing ATL BTL, synergy effects, consultancy with marketing agency, liaison with agencies, direct interaction with vendors for various negotiations, assist integration of campaigns, conceptualize strategic initiatives, managing access to brand assets, factory & head office marketing, launching new products & formulation of their execution plans
• In MTF strong market intelligence relating to buyers, competitors is executed at my end in order to have strong grip over relating activities .then formulizing marketing task force intelligence reports, marketing research’s, execution of POP/POS materials, maintenance of product displays, FSM trainings
• Drafted and formulated the vision & mission statements for the group and the new projects.
• Marketing budgets formulation and ROI analysis of all group projects
• Retail marketing strategy formulation & implementation for Electronics appliances, LED, Mobile Phones and Laptop.
• Launch planning & execution of all retail outlets of Pc World & Curry’s Store (Electronics Retail Business)
• Market research for Samsung appliances covering pricing, market trends, competitors activities
• Provide product knowledge and added services to the customers.
• Transfers customer quarries to appropriate department. Identify, research, and resolve customer’s issues using the ERP software portal. Follow-up customer quarries.
• Organize reports and make strategic sales plans to illustrate the benefits of the service.
• Manage customer portfolio to increase the penetration within the existing customer.
• Ensure execution of sales pipeline as per described process by teams.
• To ensure the execution of Samsung electronics business sales and marketing strategies.
• Efficient use of Samsung’ USPs as per the customer’s requirements
• Efficient use of sales tools and SKU.
• Optimal use of discounts.
• Ensure targets of value added products for business customers