Regional Business Manager South
Johnson and Johnson Private Limited
Total years of experience :21 years, 11 Months
Regional Business Manager - South for OTC business of Johnson and Johnson India Private Limited
Responsible for Business development, Brand building, Revenue generation, New Market development for the OTC brands across Southern India through Various Channels.
Responsible for the healthcare channel communication strategy, equity building and sales for Johnson’s baby in South through the HCP Channel
Developed Market Strategy and Execution through the field team, built the Hcp channel for driving brand equity, recommendation and revenue generation for Johnson’s baby product in Srilanka
Conceptualized, Executed “Baby care Programmes" - “Sishu Samrakhshana, Sishu Samrakshanam, Kuzhandai Paramarippu ” - a celebrity-mom television talk show on parenting with 55 top Pediatricians across 4 Southern States in 4 different Regional Televisions. led the print PR campaign for the show.
Winner-Best Global Professional Marketing Campaign award for “Segmented communication strategy on Johnson’s baby”
Developed market entry strategy and execution for 2 new Johnson’s Baby products in the professional channel
Leading the Professional Marketing Analytics Cell - Asterii
Organized 3 national advisory boards with top national KOL's. Excerpts circulated pan India
Conceptualized and launched 9 Nationwide Programmes in partnership with various HCP organizations across India, HCP contact/ Mother Contact Program, reaching out to 400, 000 new mothers and almost 30000 health care practitioners
Winner of 5 internal Rewards Programme - Encore - for Process and Performance Excellence
Winner of Best Region Award for the year 2013 for Process and Performance Excellence
o Conceptualized, ideated, Designed, launched and Implemented Sales Force Automation Tools for the Use of the Field team and Managers, help them to understand the work executed and take decisions based on the output tools and thereby improving the efficiency of Overall operation.
Head of Southern States of India - Responsible for the Brand Building of Cardio Vascular Ranges there by Revenue Generation, Profitability. Responsible for New Market Development and People Development
Handled a Team of More than 70 Members in the highly Super Specialized Cardio Vascular Segment
• Responsible for Brand Building - Older Brands, successfully launch and establish newer brands - Deployment/Recruitment - Sales Forecasting - Maximize the profit of the Region by various measures by growing on High GC brands, establish the newer launches, develop newer markets for Coverage, Optimizing the Deployment, Optimizing the inventory, Reducing the Returns, Customer Adoption, designing newer localized marketing strategies, optimizing the team coverage with better productivity thereby reducing overall region’s operating Cost - Responsible for Sales/Distributor Channel Development and optimization
• Grew the Region with more than 17% year on year consistently for the 3 financial years 2009 - 2011 as Regional head with more than 90% of the team exceeding more than 100% of the Budget and the Region consistently delivering more than 100%
• New Launch Success - Stator - Atorvastatin, from its launch status of 88th position progressed to top 10 Position in overall volume sales in just 3 years of time
• Winner of Chairman Award for Exceeding 105% of achievement for the year 2010
People Development - Have Developed 3 Territory Managers to Area Managers and 1 Area Manager to the Regional Manager during the Stint as a South head -2009 - 2011
Chairman Award was inducted in the year 2005, out of the 7 years of Chairman awards since inception, have qualified 6 times through the superlative performance year after year.
Business Analytics and Business Intelligence
Completed with 1st Class in E commerce from !st Computers india limited
bachelors degree in physics
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