Digital Marketing Key Account Manager
USEO - United Search Engine Optimization
Total years of experience :9 years, 7 Months
• Strategize, and develop suitable and effective digital marketing methods based on clients' goals and objectives
• Assessing and Evaluating current digital marketing strategies and suggesting improvements
• Evaluating clients' marketing budgets and allocating spending on various marketing needs
• Assisting clients in designing, developing, and launching new websites
• Optimize clients' websites to ensure its SEO friendly by running a comprehensive SEO Audit, diagnose technical SEO issues and generate SEO Audit report
• Present backlinks stats, level of competition in the industries and locations, case studies, setup an SEO KPI's for an annual strategy and manage clients' expectations
• Analyze competitors, and create a keyword strategy tailored to the clients' business based on factual stats and proven success
• Help clients to generate an increase in website traffic with a focus on quality, not just quantity
• Help out clients to stay competitive in their industries and outrank their competitors in the SERP
• Assist clients to raise brand awareness, drive traffic and generate leads to the website
• Assisting online traders with Google Shopping and launching their eCommerce websites
• Evaluate target audience to identify the SM channels that would provide the best opportunities for customer engagement
• Develop and grow Arabic marketing strategy to clients to reach additional level
• Lead a sales team, generate new business opportunities and sales by working with sales channels
• Identify and execute sales development strategies for Middle East region through a consultative sales approach, forecast, projecting expected sales volume and profit
• Initiating business connections with sales channels and seeking strategic partners
• Develop positive working relationship with partners to build business
• Managing business and pipeline/funnel using HubSpot.com CRM
• Help & support the growth of companies, large retailers, and international trading to launch their eCommerce business through selling channels including: Website, Mobile App, and Social media shops
• Help companies to integrate with 3rd party systems through APIs & online payment gateways, facilitate product and inventory management, shipping integration, Facebook/Instagram integration, and multi vendors for marketplace extension
• Figure out the digital marketing services needs of the client including: Content Creation, Social Media Management, Paid Social Media, Digital Advertising, SEO, Branding, Website Development, Mobile App, Website Management, Marketing Plan & Strategies
• Demonstrated success with B2B and digital marketing solution for clients by building awareness, increase website traffic, lead generation, convert lead to customer, create high quality content, & Increase eCommerce Sales
• Help companies stay compliant by managing software assets effectively
• Adopt software asset management (SAM) to reduce risks, save money, stay safe, instill confidence and get support in order to improve productivity. Ensure customer understands the Intellectual Property or contractual violation at hand
• Work with The Software Alliance (BSA) to investigate sellers of counterfeit software
• Lead customers through the audit process. Present audit findings to customers and negotiate on a license compliance settlement value and timeline for purchase
• Use Autodesk License Compliance analytics tools and databases to investigate License Compliance prospects
• Engage customers at the CXO level to gain their cooperation and participation in License Compliance warning letter or audit process
• Handle impassioned discussions and negotiations around non-compliance matters
• Mitigate complex pushback by customers regarding the compliance situation
• Use Salesforce.com CRM to track all leads, opportunities, activities and results - in line with global License Compliance guidelines for closed loop tracking
• Use lead tracking tools to forecast compliance sales on a regular basis
• Utilize Autodesk customer self-audit process document, targeted account selling, Situational Negotiation Skills and forecasting guidelines to categorize leads according to quality of the lead; accurately forecasts against plans and targets
• Assist Value Added Resellers in providing customer quotes to satisfy compliance purchases, proposals, order forms and product information
• Work with Territory Sales for cross-selling or up-selling as appropriate
• Establish collaborative relationships with territory sales teams engaging them with compliance customers to assemble alternate proposals to resolve compliance issues
• Manage Mobile Application/Website projects
• Develop short term and long-term project plans, priorities and objectives
• Develop required materials including project updates, plans, QA reports, and presentation materials
• Identify and resolve issues and conflicts within the project team
• Liaise between developers and clients
• Estimate the resources and participants needed to achieve project goals
• Continually manage project expectations with team members and other stakeholders
• Manage and align development outcomes and define milestone to ensure timing and delivery can meet business expectations
• Stay up to date on trends and news from the industry, our competitors, and our target market
• Assist clients & increase ROI with Digital Marketing activities, including: SEO, Social Media Marketing, Digital Advertising, Mobile App, Website and eCommerce
• Identifying, researching and targeting new business prospects
• Contact potential clients through cold calls and emails
• Identify client needs and design unique digital strategies to fit their needs
• Customize digital marketing solutions to increase customer satisfaction
• Maintain and manage the Dynamics.Microsoft.com CRM system, ensuring continuous data quality, and driving best practice
Marketing Courses: • Introduction to Marketing • Consumer Behavior • Negotiation Skills • Global Marketing • Marketing Strategy • Marketing Research • Communication Tools • E-Marketing • Customer Relationship Management • Distribution Channels • Product Development • Social Marketing • Services Marketing • Pricing Strategies • Marketing Management • Tourism Marketing • Entrepreneurial Marketing