VP
MAP
Total years of experience :10 years, 4 Months
In charge of all Marketing related activities from Sponsorship, Advertising Sales, Branding to the creation of a Marketing
strategy that sets Fujairah TV apart from the rest of the Free to Air channels available in the region.
Management Board Member involved in defining the short and long-term strategy for Fujairah TV and its various
components.
Help define the sponsorship opportunities with the Head of Programs in order to create TV programs that can be
financially subsidized and more importantly appealing to our target audience.
Recruit, Mentor, Manage and guide Marketing team members that specialize in different key roles from Social Media to
Advertising sales.
Assist the GM/CEO of MAP (which manages Fujairah TV) in creating an organizational structure that is best suited to
adapt to technology changes and the competition that OTT providers bring to traditional Broadcasters.
Actively involved in drafting the coming years fiscal year’s budget which will be presented to the Government of
Fujairah.
Responsible for creating new revenue streams that finance the Station in addition to the budget provided by the
government of Fujairah.
Spearheading the commissioning and buildup of the regions first True 4K OB van
Responsible for all managerial tasks related to the Marketing department, such as department strategy, budgeting,
recruitment, staff retention, and staff oversight.
Management Board Member involved in creating and implementing the company’s strategic direction as defined by the
CEO.
Managed and implemented a new distribution sales strategy for Sony’s channel sales business segment such as, dealer
rebate structures, forecasting models, to regional price positioning.
Assigned new Dealers to represent Sony professional products in markets that require further development.
Managed a major revamp on the Marketing departments approach specifically through traditional marketing practices
in addition to introducing new methods to actively reach our target audience through the use of Digital marketing.
Re-structured the Marketing departments approach to engage with end users in line with the company’s current
direction.
Re-negotiated contracts with existing vendors resulting in a reduction on A&P expenses whilst maintaining and in some
cases increasing our exposure through them.
Increased our digital presence by 375% resulting to a larger number of quality leads generated.
Refocused the approach of our PR agency in order to emphasize on press coverage that is more appealing to the
decision makers we want to reach.
Actively worked on establishing new partnerships within the industry which resulted in increased sales.
Launched unitedbroadcast, com, which is the most comprehensive web portal in the region for the Broadcast and Pro-
video equipment industry.
Developed the company’s annual general catalogue (362 pages) which consists of over 5000 Products.
Created an In-house public relations infrastructure, which can create and distribute press releases to our media
contacts.
Re-organized and managed the company’s vast customer database, which was then used more effectively to reach out
to customers.
Launched the first ever UBMS Loyalty Program aimed at increasing our customer’s commitment to us.
Developed marketing strategies designed to build consumer preference in our company and brands thus helping drive
sales volume.
Managed efficient & effective regional print advertising campaigns.
Created and developed numerous Marketing Campaigns aimed at enhancing the standing of UBMS within the
marketplace, and did so while effectively reducing the budgets required in normal circumstances.
Developed an effective infrastructure within my department aimed at maintaining the most comprehensive web portal in
the region dedicated to the Broadcast Equipment industry, whilst keeping the labor force to a minimum.
Managed the most successful exhibition participation in the company’s history, both in terms of quantity of the
exhibitions in a given year and quality of the companies representation.
Regularly conducted effective online marketing campaigns and strategies.
Created and delivered survey tools, aimed at providing a more rewarding experience to our valued customers.
Built on OEM marketing activities; implementing strategies to maximize sales for that specific brand.
Directed an effective in- house Public Relations mechanism aimed at exposing our various brands and company
achievements.
Negotiated partnership relationships with various brands (new and old)
Supported change and new initiatives within the organization in line with the strategic plan set by our CEO.
Organized Professional workshops (internationally & locally), for customers from around the region.
Developed and maintained key business relationships with industry specialized publications which provide my company
with effective exposure via editorial and online content.
Managed all aspects of the departments operations & thus ensured a smooth work flow process for all marketing
personnel.
on marketing campaigns aimed at generating revenue for the Center.
Provided assistance to the center’s
Developed an understanding to media monitoring methodologies.
Secured very reputable clients (Kellogs, ADMC, etc..) for the companies Middle East office.
Conducted market research activities in order to better understand our competition.
Established rewarding relationships with senior personal from top organizations in the country.
Conducted in office training aimed at educating staff members on the market environment.