Associate Vice President
Zomato
مجموع سنوات الخبرة :6 years, 1 أشهر
• Led 6 emerging cities to the national best operation’s metrics, growing over 300% in 3 months
• Increased exclusive restaurant base by 5x (8, 000+ partners) in 6 months to get supply superiority
• Scaled full stack delivery to over 70% penetration in 6 markets in record time (fastest nationally)
• Established User Marketing function and built key products improving user conversion by ~2%
• Headed Middle East strategy and operations: Devised and implemented an AOP for the region building key capabilities for growth, user experience and tackling competition
• Successfully led multiple war room initiatives solving key challenges in supply, operations & logistics
• Planned and implemented the blitz BTL of largest marketing campaign for Zomato in 20 cities
• Awarded the CEO Award for outstanding performance and promoted to Head of Operations
• Started and scaled operations to 35 cities, 100+ member team & 5000+ orders/day in 7 months
• Part of Management Committee (4) leading investor relations, P&L, senior hiring, M&A & Strategy
• Achieved 20% lower cost model in the industry with at par weighted LMD performance score
• Secured business accounts of Myntra, Paytm and Shopclues and grew to 5, 000+ orders /day
• Delivered a savings impact of USD 1.8 Mn through freight and assay cost optimization and improving demurrage margins while ensuring lower transit times and exposure
• Reduced execution breakages by 40% by developing tracking models and SOPs for stakeholders
• Improved trade execution efficacy by developing predictive cost benchmarking model for freight
• Managed high value & frequency multi commodity operations with P&L of USD 24 Mn p.a.
• Responsible for sales allocations, inventory management and logistics of Sulfuric Acid for 5 smelting assets with 1.5 million MT p.a. and chemical storage units of 150 kMT across Europe
• Increased category distribution from 8, 000 to 12, 000 serviced outlets by redesigning distribution model and portfolio optimization
• Increased category availability in lower pop group markets by 19% and premium service outlets by 13%, increasing fill rates and throughput by optimizing service design and frequency
• Grew business from turnover of INR 11 Mn to INR 18 Mn p.m. in 6 months by increasing the Weighted Distribution of TS category by 21% and market share from 1.8% to 5.2%
• Developed category mapping and assessment metrics, evaluation models and go to market strategy for select categories and was commended by the Managing Committee and CEO
• Managed 52 distributors, 12, 000+ outlets and a 12-member team with INR 150 Mn p.a. topline
• Responsible for inventory planning & control for 300+ SKUs at channel, regional and trade level
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