CEO and Co-Founder
Advanced Service Company
مجموع سنوات الخبرة :20 years, 4 أشهر
Report to: Business Owner
Team Reporting : 3-4
Advanced Business Services & Solutions is A Middle East and Europe-focused business services firm whose activities and expertise are concentrated on the automation, manufacturing, transport, energy, heavy industries, technology, tourism and healthcare sectors, Activated in several countries and supported by a network of agent in the region. The firm's growth strategy has been totally forced by building trusted, strategic, quality practice of its activities in the business services industry. Hence, provide its clients with required insights and necessary roadmap to capture both profitable and sustainable market shares within the region.
Responsibilities & Key Achievements:
▪Decisions about product lines, generating (and/or maintaining) competitive advantages, potential new markets, and mitigating risks or seizing on opportunities .
▪Building the senior managment team.
▪Responsible for managing the management respective budgets, the responsibility for setting and managing the organization's overall budget in order to effectively execute strategic initiatives.
▪Design the mission, vision, and values and make sure of the implementation, steer that culture in any number of different directions.
▪Representing the firm in front of the general public, lawmakers or other regulators, employees, customers, suppliers, and other parties interested in company operations. Including the negotiations and managing the agreements and startegies .
▪Building up the Orgnaization branding & Marketing tools & Processes.
▪Dealing with all the laws and structuring critereas.
▪Controlling the Expenses and the costs funding the Fixed and variable costs .
إدارة كل وظائف الشركة التأسيسية والتعامل مع جميع المهمات والمدراء الاقسام ودعم انسيابية الاعمال لضمان تقديم الخدمه الصحيحة
Report to: Local Business Line Manager
Team Reporting : 13
Inline with the emerging Markets and ABB centralization process. Included and combining the Local business Line for Electrification LPGs Distribution Solutions Business factories located in SA Riyadh under one management, the needful to define, plan and ensure implementation of the product marketing strategies in the assigned areas and meet business objectives in line with global LV/ MV Switchgears, Modular Systems and Service strategies. Oversee all marketing activities, support local Sales organizations in driving sales and services of products portfolio produced in SA Riyadh manufacturing line. And Manage a team of product marketing specialists and Proposal assigned to different products.
Responsibilities & Key Achievements:
▪Create, plan and ensure implementation of the local go-to-market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
▪Establish product marketing targets. Ensure their achievement through regular oversight, and definition and implementation of improvement plans as needed.
▪Develop and implement annual marketing plan in conjunction with relevant Product Groups/Local Sales organizations/Segment managers. Prepare business plans focused on business development for a Local product portfolio.
▪Coordinate market analyses with Product Marketing team and Sales team members and defines appropriate forecasts and plans. Evaluate and shares customer research, market conditions and competitor's data.
▪Overseas sale execution for assigned products by coordinating the preparation of relevant materials and guidance to Sales team(s).
▪Drive sales efficiency ensuring appropriate product knowledge (technical and sales) for each Salesperson. Ensure know-how sharing and cross-collaboration.
▪Ensure (with HR Manager support) that the area of responsibility is properly organized, staffed, skilled and directed. Coach, motivate and develop direct and indirect subordinates within HR policies.
▪Create factory Marketing information to drive business, manage budgets, testing new opportunities, evaluate performances of marketing/ Proposals teams, Initiate and Implement a new ways to generate Proposals and seek a new products to suit the Market needs, investigate and correct the product line.
▪Work with other team members/ Managers, negotiate the contracts, and work with team members to determine the best and most creative ways to sell the right products and services.
▪Determine the marketability of a new product or services. also determine, in concert with other team members, pricing and product placement. look for new markets that may require the company products or services. perform the product research, including a thorough knowledge of the product strengths and weaknesses, prior to introducing the product or services.
▪Much of the work in the field of Proposals tools, Implement processes, Product costs, and market analysis and determine a product's viability.
▪Work with production teams to fine-tune products and determine in concert with other team members, pricing and product placement.
▪Develop strategies for different customer demographics, estimate demand for a service and products collaborating with marketing, seek out new marketing opportunities, evaluating performances, managing staff and reporting to upper management.
Report to: Local Product Group manager shared with Products Marketing Director
After to the merging activities both LV/MV Units I was called for an additional mission to Support LPG in handling the activities related to implement product marketing strategies in the assigned area and to meet business objectives in line with global product strategy. Accordingly, to support Sales organization in driving sales and services of the new LV Systems Portfolio (IEC& ANSI):
Responsibilities & Key Achievements:
▪In coordination with GPMM & GPMs identified the goals and objectives for the group.
▪Directed the transfer of the new products (Including to the new release of MNS new ranges and the combination with of EPIS profile). And supported Sales, Engineering, Proposal, and other departments in developing and implementing new ranges strategies to capture additional Sales and market share and improve profits.
▪In conjunction with GPM, reviewed all previous submitted MRS to develop and implement the agreed marketing plan.
▪Translating the marketing strategy into action plans and reviewed the performance process to Ensure efficiency and optimization of ongoing activities.
▪Developed the methods for pricing analysis to make sure a well-studied pricing is being provided to customers and on the other hand asset Sales to Measure Market Price.
▪Reviewed the Proposals process and provided Clear directions /Action Plans to speed up and accurate outputs.
▪Cost Optimization in the local factory including multi exercises of the Outsourcing and cost Studies interacted with SCM and Proposal local and Global team and placed the action plan.
▪Ensure that projects are properly coordinated and allocated with the factories and Sub suppliers.
▪Developed strategic profiles of key and potential competitors, and forecast markets, business volume and market shares for ANSI market products specified the SWOT of the Products profile.
▪Promoted training of Service and Sales staff and provide guidance, direction, Manage and delivering appropriate product knowledge information and training (technical and sales) for each Sales person facilitates know-how sharing and cross-collaboration.
▪Implements the local go-to-market product marketing strategy, including different visits to Local Clients and presentations of LV portfolio and communicating of the products value propositions and product positioning.
•Release of MNSR New version, led TOT process.
•Release of MNS Compact, Led TOT Process.
•Release of MNS FIXED, version, led TOT process.
•Improved ANSI Profile Knowledge Proposals & Design.
•Various events/Meetings for MNS Digital Internal and External Activities.
•DATA - CENTERS activity and presenting MNS-UP.
•Evaluation for Proposals Performance and accuracy. Pricing analysis tool.
•New ME version and PLM.
•Release for Sales and trainings.
•Various exercise in cost optimisation& Factory Cost Benchmark Global activity.
•Global Coordination for better knowledge sharing.
•Market allocation arrangements.
•Client's feedbacks on LPG Performance.
Report to: Products Marketing Director Fosters market-driven product management focusing on the sustainable profitability of our offering. The position strives for a common ABB approach by identifying internal and external best practices, addressing needs for improvement and promoting harmonization and standardization of processes and tools. Acted as 'voice of the customer' within the organization, carefully researching customer needs and experiences. Works across different group departments undertake market research on new products, establish timescales for developing products, develop messaging and market positioning around products and lead marketing
Activities. Responsibilities:
▪Work closely with Sales teams to oversee sales execution, by coordinating the preparation of relevant materials and providing technical expertise when required influence pricing and packaging, guide sales teams
▪Provide advice and counsel to management regarding various Marketing efforts.
▪Manage the development and implementation of marketing communications plans that clearly identify the LV Systems products, services, image, and other factors to improve sales and the Company's reputation.
▪Drive sales efficiency by ensuring appropriate product knowledge (technical and sales) for Sales team
▪Analyse trends and market changes in order to capture new opportunities that support business growth and to drive product evolution in order to consolidate
▪Ensure safe working procedures and practices are always followed .
▪Responsible of Contract negotiations and Risk Management mitigations. Including Training of Sales Staff.
▪Monitor the Sales managements Forecast weekly/monthly basis and coordinated SFDC reporting
▪Decide Marketing Activities and Budget, Including implementing innovative and measurable marketing activities. Develop and implement annual marketing plan in conjunction with GPMM/LPG
▪Research competitor offerings and react when appropriate
▪Actively listening to our end users, build attractive offerings in line with their needs and aspirations. And established relationships with customers to analyse data on product's applications in order to identify new opportunities for Business.
Report to: Local Sales and Marketing Manager
Fosters market-driven product management focusing on the sustainable profitability of our offering. The position strives for a common ABB approach by identifying internal and external best practices, addressing needs for improvement and promoting harmonization and standardization of processes and tools.
Responsibilities:
▪Fully involved in Tendering process tools and improvement.
▪Responsible Technical meetings to negotiate the best Solution to the customer.
▪Responsible of Contract negotiations and Risk Management mitigations.
▪Monitor the Sales managements Forecast monthly basis .
▪Decide Marketing Activities and Budget.
▪Fully responsible of OR budget and Profit generation. Supportive to Revenues and Cash Collection.
▪Fully responsible for Budgeting and Forecast from year to year
▪Coach the team and make sure them applying the reporting systems and company policies.
▪Monitor and Review Sales Performance
▪Fully aware about Market and competitors activities and updates.
▪Responsible of Proposal performance and daily works.
▪Handle all Marketing Activities.
Key Achievements:
▪Build Up strong base of Customers who are oriented to ABB.
▪Got the products approved in ARAMCO, Marafiq and in SEC, and understood these market challenges.
▪Got Major Orders from Saudi Bin Laden Group. MATAF & Kingdome Tower.
▪First order and strong pipeline with Kuwait Oil Company, representing the BU as exporting factory.
▪First Order from ITALY - PetroRabigh - KINITICS.
▪Fully Focused in Service and Improved performance. Exceed the assigned Budget ( 15 MUSD)
▪Achieved diversification in Business in all Segments not only dependent in one segment customers.
▪Coach and Train more than 20 Sales Engineers and 7 tendering proposal to be best in class team.
▪Set a reporting Systematic and prioritizing works and distribute the works arrangement.
▪Enhanced the Costing to have cost effective solution and worked out with SCM to reduce the cost.
▪Participate in the GBU activities related to new products and all BU portfolio benchmark.
Report to: Local Business Unit Manager
Team: 8-10
Responsibilities :
▪Research assigned markets, assess market requirements & opportunities, formulate business plans and establish associated support service structures to improve product penetration and drive up sales.
▪Evaluate tenders/requests for quotations (RFQ)/requests for participation (RFP) from customers, coordinate pre-proposal activities with suppliers & end users to finalize agreed scope & contracted services as the bidding base.
▪Coordinate with company divisions like product management, tendering, engineering, development, finance & legal in preparing competitive bids & proposals and following up contract approvals.
▪Plan & execute sales promotion programs, leading the development & implementation of strategies Customized to product & market segments to drive up sales to reach/exceed revenue & margin targets.
▪Manage direct relations with major & key customers and facilitate creation & reinforcement of awareness through real time product demonstrations.
▪Coordinate with various company departments and ensure delivery of consistently outstanding customer service and assure total customer satisfaction.
▪Coach & mentor existing staff as well as newly hired personnel on all aspects of sales strategies, operational processes & systems and product & services of the company.
Key Achievements:
▪Implemented marketing & sales strategies increasing annual revenues from USD 10 million to USD 50 million consistently exceeding profitability targets.
▪Conducted market research to implement effective market segmentation plans and diversify market reach for the products.
▪Supported the sales team in following up with customers and collecting outstanding payments against old projects.
▪Implemented systems & tools for monitoring performance in converting tenders to sales and execution of projects sold with measures for improving performance.
▪Coached & mentored staff and built a best in class team delivering consistently superior results.
systems project at the Jordanian Air Force Base (H5)
systems, fire fighting system & electrical connections for the project for extension of HH Sheikh Khalifa's Palace.
the installation of electrical networks for the Philadelphia University project in Amman Jordan. Designed assembled & tested distribution boards & motor control panels. Managed a showroom for low voltage products
Graduation Project " Fuzzy Control Systems Design"
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