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Rackel Melkonian, Brand Manager

Rackel Melkonian

Brand Manager·Gulf beauty near east

Lebanon

Bachelor's degree, Marketing

Work experience

Total years of experience: 13 years, 10 months

Brand Manager

January 2016 - Present

Gulf beauty near east

Beirut, Lebanon

January 2016 - Present

• Responsible of a Cosmetic Brand and few perfumes brands
• My main duties are preparation of projected sales and promotional budgets.
• Setting up launches and marketing plans; preparing cost structures, prices, discounts, and ordering.
• Review and approval of advertising plans and schedules.
• Supervising the Sales team by overseeing all marketing, advertising and promotional activities, vacations, schedules…
• Training our beauty advisors/consultants, sales supervisor on all existing lines and new
Launches, by providing them sales and marketing techniques.
• Follow up distribution and sales; taking care of the merchandising; direct contact with the supplier.

Company industry:
Other Business Support Services
Job role:
Management

Division Manager

December 2015 - Present

R Melkonian

Beirut, Lebanon

December 2015 - Present

• Manages all the daily operations to achieve Company goals
• Staffing, Trainings (recruitment procedures and Training the team ) and developing a highly motivated and effective team
• Preparation of projected sales and promotional budgets.
• Setting up launches and marketing plans; preparing cost structures, prices, discounts, and ordering.
• Review and approval of advertising plans and schedules.
• Review of products success as compared to budget and propose remedial steps whenever necessary.
• Supervising the Sales team by overseeing all marketing, advertising and promotional activities, vacations, schedules…
• Follow up distribution and sales; taking care of the merchandising; direct contact with the supplier.

Company industry:
Other Business Support Services
Job role:
Management

Brand Manager

August 2014 - November 2015

Pharmagroup

Beirut, Lebanon

August 2014 - November 2015

• My main duties are preparation of projected sales and promotional budgets.
• Setting up launches and marketing plans; preparing cost structures, prices, discounts, and ordering.
• Review and approval of advertising plans and schedules.
• Review of products success as compared to budget and propose remedial steps whenever necessary.
• Supervising the Sales team by overseeing all marketing, advertising and promotional activities
• Training our beauty advisors/consultants, sales supervisor on all existing lines and new
Launches, by providing them sales and marketing techniques.
• Follow up distribution and sales; taking care of the merchandising; Constant market visits, direct contact with the supplier.

Company industry:
Pharmaceutical Manufacturing
Job role:
Management

Brand Manager

September 2012 - December 2014

Gulf Beauty International

Doha, Qatar

September 2012 - December 2014

• My main duties are preparation of projected sales and promotional budgets.
• Setting up launches and marketing plans; preparing cost structures, prices, discounts, and ordering.
• Review and approval of advertising plans and schedules.
• Review of products success as compared to budget and propose remedial steps whenever necessary.
• Supervising the Sales team by overseeing all marketing, advertising and promotional activities
• Training our beauty advisors/consultants, sales supervisor on all existing lines and new
Launches, by providing them sales and marketing techniques.
• Follow up distribution and sales; taking care of the merchandising; Constant market visits, direct contact with the supplier.

Company industry:
Other Business Support Services
Job role:
Management

Education

Lebanese American University

July 2012

July 2012

Bachelor's degree, Marketing

Lebanon

Languages

Arabic

Native Speaker

English

Expert

French

Native Speaker