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Rahaf Azmy Darweesh, retail store manager

Rahaf Azmy Darweesh

retail store manager·Aster Opticals

United Arab Emirates

Master's degree, Business Administration

Work experience

Total years of experience: 10 years, 2 months

retail store manager

January 2024 - Present

Aster Opticals

Dubai, United Arab Emirates

January 2024 - Present

• Consistently achieved 120-130% of monthly sales targets while driving sustainable revenue growth
through consultative selling, strategic upselling, and customer relationship management.
• Increased customer retention and repeat purchases to approximately 95% through personalized customer
engagement and after-sales follow-up.
• Contributed to achieving and maintaining a 4.9-star Google Review rating through exceptional customer
service.
• Improved premium lens and coating sales through upselling strategies, increasing average transaction
value.

Company industry:
Retail & Wholesale

retail store manager

December 2022 - January 2024

Life Opticals

Dubai, United Arab Emirates

December 2022 - January 2024

• Increased customer satisfaction levels through service improvement initiatives and complaint
resolution.
• Managed a team of sales associates and supported their performance through coaching and regular
feedback.
• Led daily store operations, inventory control, and KPI monitoring to ensure operational excellence.
• Trained team members, contributing to improved sales performance and customer satisfaction.

Company industry:
Retail & Wholesale

store in charge

September 2021 - December 2022

Poco Optics

Dubai, United Arab Emirates

September 2021 - December 2022

• Consistently exceeded individual sales targets by 110% through consultative selling and customer-
focused recommendations.
• Increased repeat customer visits through relationship-building and personalized service.
• Assisted in inventory audits and stock management, supporting high inventory accuracy levels.
• Supported store operations and KPI tracking to ensure achievement of monthly objectives.

Company industry:
Retail & Wholesale

Senior Retail Sales Executive

May 2016 - August 2021

Shami Optics

Amman, Jordan

May 2016 - August 2021

• Increased personal sales performance by approximately 30% through strategic upselling and cross-
selling techniques.
• Built long-term relationships with high-value customers, contributing significantly to repeat business.
• Supported seasonal promotions and marketing campaigns that increased customer traffic and product
awareness.
• Analyzed customer preferences and purchasing behavior to provide tailored optical solutions.

Company industry:
Retail & Wholesale

Education

Westcliff University

December 2026

December 2026

Master's degree, Business Administration

United States

Al Al-Bayet University

June 2019

June 2019

Bachelor's degree, English language and literature

Jordan

GPA (percentage): 80%

GPA (percentage): 80%

Skills

Sales

Expert

Customer Support

Expert

Customer Service

Expert

Retail Operations

Expert

Business Development

Expert

Customer Relationship Management

Expert

KPI & Performance Management

Expert

Inventory Management

Expert

Sales

Expert

Customer Support

Expert

Customer Service

Expert

Languages

English

Expert

Arabic

Native Speaker