Rita Kiwan

Job description
• Plan, organize, direct and control the operations of travel-related organization.
• Responsible for the overall financial performance of the company. This includes
merchandise sales, credit and other miscellaneous revenues, expense
management, and achievement of profitability goals.
• Overseeing the smooth, efficient running of the business.
P.O.Box: 33240
Abu Dhabi - UAE
Tel : +971 2 6344487
+971 50 2388699
• Develop strategies to hit or exceed sales targets.
• Ensure corporate policies are executed and provide disciplined leadership
including setting clear expectation and holding the team accountable for results.
• Promote the business to potential new or niche markets.
• Manage the budgets and maintain statistical/financial records.
• Taking part in familiarisation visits to new destinations to gather information on
issues and amenities of interest to consumers.
• Research new products often by experiencing first hand the services available to
meet consumer demands for bespoke travel and sustainable tourism.
• Accountable to customer satisfaction and associate morale.
• Co-ordinate and direct the activities of staff, overseeing not only the day-to-day
tasks, but the hiring, training and evaluating of staff members as well.
• Constantly motivating the sales team to hit their targets and ensure company
profitability.
• Meeting regularly with team leaders to give them sales figures and plan how they
approach their work.
• Meeting company directors who advise on strategy and finding out about any
local issues and future trends.
• Control the recruitment, selection and retention of staff as well as payroll matters
and staff training.
• Communicate with Sales/ Travel Consultants and providing encouragement,
help and advice.
• Dealing with disciplinary matters and customer complaints.
• Liaise with external and internal parties and establish long-term business
relations.
• Negotiating/ monitoring agreements & Incentive schemes with business
partners, overseas travel partners, airlines, hotels and service providers.
• Analyze market and re-focusing business plan in response to market changes.

Job description
• Responsible for selling consumer asset, liability, investment products and
providing a personalized banking service including investment advice to a
specified portfolio of Al Dana Customers.
• Interacts frequently with customers, both existing and potential, to retain and
develop the business.
• Ensure a consistently high level of customer service is maintained at all times.
• Proactively call existing Al Dana customers to review customer needs and make
sales of other suitable Al Dana products.
• Manage a portfolio of Ultra high net worth individuals
• Achieve sales volumes and targets and contribute to the bottom line profitability
of the division and the bank. Coach, Support and mentor the Unit Team
Members.
• Deputize the Unit Head and manage the Team Members during his absence.

Job description
• Build, maintain profitable Abu Dhabi sales with the objective to ensure delivery of
customer service, increase market share with focus on high yield and premium
revenue.
• Implement a robust and active sales and marketing plan that will stimulate traffic
to online and offline destinations
• Establish presence of the Airline as a major quality brand in the market
• Ensure Etihad Airways anticipates and responds to the market & competitor
trends, issues, threats
• Develop and implement systems to make the sales force effective and adhere to
an agreed plan
• Ensure sales activity is within cost of sales targets.
• Prepare business plan in agreement with General manager Abu Dhabi with
targets for each market segments
• Monthly analysis feedback on main market indicators to monitor revenue set
targets
• Secure incremental business from key segments i.e. travel trade, Corporate
houses and Government departments
• Drive the successful implementation of corporate initiatives including loyalty
programmes
• Analyse Strength/Weakness in the existing sales system, recommend
Implementation of remedial measures to higher management to Increase
revenue, and improve service delivery
• Identify Market needs and approach accordingly, Pricing, value added Services,
timings, frequencies…etc.
• Assess the traffic potentiality, population of the carriers represantation in AUH
• Recruit, lead and develop a professional highly effective motivated sales team
• Educate the sales team towards qualitative approach to selling of the product
• Allocate individual portfolios to Sales team to improve accountability by applying
acurrate segmentation
• Evaluate and appraise sales staff preformance - target v/s achievements
• Monitor competitors’ activities and work on feasibility of operating to new routes
• Ensure sales team utilizes available market intelligence tools to plan sales
objectives and maintain records in line with Etihad Way best practices
• Develop, enhance & maintain close business relationship with travel agencies,
corporate houses, industry associations & bodies to ensure Etihad Airways
anticipates and/or responds to market & competitor activities to maximize sales
and avoid any adverse impact
• Organize Familiarsation trips for front line and key officials from market segments
to promote Etihad Airways product services

Job description
• Manage marketing department within set guidelines in company policies to
realize defined objectives and targets
• Steer effectively on the key performance indicators to achieve sales targets and
market share objectives as defined in the business plan
• Ensure that structured and target marketing activities are developed and
implemented
• Manage the team functionally within the local HR policies to enhance
performance and to increase staff satisfaction
• Manage and safeguard internal processes and external relationship
management
• Ensure effective relations with stakeholders local government bodies and
foreign embassies\
Position held

Job description
• Prepare in coordination with Station managers the regions’ sales and marketing
objectives tacticals and distribution based on market segmentation
• Co-ordinate with concerned station managers to prepare the Region’s Business
and Marketing plan for presentation to Head Office for the fiscal year.
• Liaise between the region and head office on the station’s requirements related
to revenue and marketing issues
• Organize stations’ workshops, sales blitz, FAM Trips, functions, exhibitions,
conferences and other marketing events, in accordance within the approved
marketing budget and plan
• Set sales promotion objectives, develop, plan and monitor implementation once
approved in line with overall objectives of the marketing plan
• Plan visits and accompany management to key potential clients
• Direct marketing department ‘s day to day activities.
Position held
Account Manager - Abu Dhabi : January 2004 - September 2004
Job description
• Create awareness of Etihad Airways the National carrier of the United Arab

Job description
• Handling the sales of corporate clients and government departments
• Communicate with Travel Agents regarding market needs and wants
• Maintaining good relationship with key persons from Corporate Houses, Travel
Trade & Government department, and ethnic communities
• Placing one-off deals through pricing department for group movements and bulk
traffic
• Processing Rebated Ticket requests from Travel Agents
• Co-ordinating Sales Department Sales Plan & Sales Strategy
• Ensure smooth prompt handling of correspondence between Gulf Air & travel
trade
• Self Correspondence
• Create, organize & manage Sales Data Bank & mailing list
• Maintaining records & systematic filing both manual & electronic
• Reply to all inquiries related to pricing, reservations and any inquiry from the
trade with regard to sales
• Follow-Up clients quotations, inquiries, business opportunities & make sure
Agents generate business on Gulf Air
• Update the market on daily basis with the latest developments of Gulf Air product
and added value services
• Consolidate Sales Performance Report
• Update the management with the latest market developments and other airline
activities feedback for appropriate action
• Liaison and Co-rordination between Sales Department & the concerned
department at Head Office

Reporting to the Director General
• Day-to-day follow up all the Inquiries
• Supervising the students enrollment in the Institute and advise them in regards
to courses where they should register
• Handling the Monthly Administrative & Marketing report, and improving the
system whenever needed
• Implementing the marketing scheme
• Initiating relevant ads
• Handling personal files, official documents of the institute
• Handling all recruitment Inquiries
• Control all correspondence: Mail, E-mail, Telecommunications,
Incoming / Outgoing etc.
Courses Attended