Ruth Lirio

Global Fashion Investments owns and operates Charlotte Elize, an international swimwear brand, and Zharova, a luxury women’s footwear.

Spearheaded a team of 12 marketing professionals to execute global campaigns, resulting in a 200% increase in brand recognition for Charlotte Elize and Zharova within 6 months.

Directed the development and launch of Charlotte Elize and Zharova websites, improving the online traffic and conversion rates to 150%.

Proactively stay abreast of industry trends and best practices, incorporating them into marketing campaigns (influencer, brand, and content) to build growth while reviewing brand accounts to identify blocking points.

• Developed and implemented marketing strategies that align with business goals.
• Spearheaded the design and creation of company websites and corporate brochure for North America, Europe, and Middle East & Africa.
• Managed a marketing team to execute campaigns across multiple channels, including social media, content marketing, and advertising.
• Supervised the development and marketing strategy for the new international market, North America.
• Presented strategic notes to the CEO and executive committee, providing key insights and recommendations that contributed to decision-making and overall company growth.
• Conducted in-depth market analysis, monitoring market trends, consumer behavior, and competition to identify opportunities and threats, resulting in the implementation of targeted marketing initiatives that generated a 15% increase in market share.
4 regions penetrated: Middle East, Africa, Europe, and North America.

• Executed and optimized digital advertising campaigns across multiple platforms including Google, TikTok, Snapchat, LinkedIn and Facebook Ads Manager.
• Successfully implemented & managed campaigns for clients. Constantly meeting or exceeding KPIs.
• Proactively stayed abreast of industry trends and best practices, incorporating them into client campaigns to enhance their quality and effectiveness.
• Utilized data analysis & insights to identify optimization opportunities, leading to data-driven performance.
• Reviewed client accounts to build the growth strategy and identify blocking points.
Accounts handled: CDKeys (Global), Noha Nabil Beauty (UAE, KSA and Qatar), Delta Fitness (KSA) etc.

• Managed vacation rental properties for corporates & homeowners, ensuring high occupancy rates and maintaining positive relationships with clients.
• Built & maintained relationships with partners, such as landlords and hotels & 50% growth in portfolio.
• Achieved a 20% growth in customer satisfaction by delivering exceptional service and ensuring exceptional holiday experience for clients.

• Managed commercial & parking accounts, ensuring timely rent collection, & achieving a 95% collection rate.
• Developed & implemented tenant retention strategies, resulting in a 20% increase in lease renewals.
• Reduced payment discrepancies by 25% through meticulous financial management.

• Managed a team, streamlined sales & operations, resulting in 10% revenue growth & 15% operational efficiency.
• Built & maintained lasting relationships with clients & partners, leading to a 20% increase in partnerships.
• Conducted training sessions, resulting in improved employee performance & increased productivity by 10%.

• Streamlined inventory management, reducing excess stock by 30% and improving inventory accuracy.
• Supervised inventory management, increasing efficiency by 25% ensuring seamless operations.

• Enhanced system performance, reducing system downtime by 25% & improving employee productivity.
• Attained a 15% increase in customer satisfaction ratings by delivering prompt technical support.
• Played a key role in business growth, resulting in a 5% increase in overall company revenue.

• Resolved emerging problems with 95% accuracy, boosting customer retention by 20%.
• Acted as the primary contact for 90% of standard claims, achieving 10% higher customer satisfaction.