SEO Executive
OMD
Total years of experience :6 years, 9 Months
Managing accounts across diverse industries and the region, mainly Zain Kuwait, Zain Iraq, Clorox Arabia, DIFC,
Louvre Abu Dhabi, and Qatar Foundation.
- Plan, develop and implement SEO strategies.
- Work towards organic search optimization and ROI maximization KPIs.
- Strategically lead and execute new SEO business pitches plans, reports and audits.
- Oversee and supervise a team of search engine optimization executives.
- Prepare/ oversee website audits basis to cover on-site, off-site and technical areas: URL Mapping, Metadata,
robots.txt, sitemaps, CRO, schema markups, backlinks, speed and more.
- Communication to clients, team, and management on strategy/project development and results.
- Collaborate with web developers and marketing team.
- Identify problems and deficiency and implement solutions in a timely manner.
- Implement improvements in process and productivity optimization.
- Assess past trend data and proposed SOW to create a forecast for 2020: sessions, bounce rate and time spent on
site.
- Analyze data to identify algorithm and traffic trends, generate reports and adjust SEO campaigns as necessary to
meet KPIs.
- Collaborate with internal teams, creative agencies and developers to enhance design, usability, content and CRO of
websites.
- Keep pace with SEO, search engine, social media and internet marketing industry trends
Mainly dedicated to Victoria's Secret, Dar Al Arkan, National Bank of Fujairah and Atlantis The Palm.
- On-page SEO by creating metadata in Arabic and English, and optimizing on-page content in Arabic, English and
French
- Optimizing user experience and journey by conducting CROs.
- Off-page SEO by leading external link building campaigns.
- Conducting Video SEO to strengthen clients' presence on social media.
- Client facing and directly handling SEO for clients in various industries including real estate, retail and banking.
- Prepare thorough website audits to cover on-site, off-site and technical areas.
- Create target audience persona and adjust SEO plans to optimize ROI.
- Handle client relations, providing feedback, regular follow-ups, reports and updates on a weekly basis.
- Remain current with industry trends to uncover new opportunities for clients’ websites and carry out meetings to
inform the team of global SEO updates.
- Content creation in Arabic, English and French.