GROUP MARKETING MANAGER
Neomedic EMEA DMCC
Total des années d'expérience :23 years, 10 Mois
In charge of the entire organization's marketing activities for all operational
countries in MENA, and Africa region
Launched company in Angola and DR Congo from scratch, introduced more than
100 brands
Developed yearly marketing calendar and supervised the execution of plans -
campaigns, promotions, branding, events
Provided strategic direction and positioning of brands to reduce cannibalization
and effective promotions in Tanzania, Jordan, Saudi Arabia, Lebanon
Prepared Brand Specific Scientific and high-quality literatures and presentations
Implemented digital marketing initiatives to strengthen the online presence
Completely revamped the organization's website to align with the new corporate
image and upgraded customer experience
Prepared scientific content for product promotion and CME's programs and
customer engagement
Successfully launched the new introduction in therapy areas of Antibiotics,
Cardiology, Diabetes, Gynecology, Pediatrics, General Practitioners,
Gastroenterology, Medical Consumables and Over the Counter Range
Developed competitive Intelligence to aid targeting & marketing decision making
incl. segmentation and customer value analysis
Imparted training to field force for product knowledge and Saneforce (Sales
force online reporting system)
Implemented and monitored online reporting for field force with country-wise
customization and business requirement
Grew the trade division sales from 200 Mil to 800 Mil INR during the tenure
In charge for brand building activities for all the product groups of the division
including Vaccines, Hormones, and Formulation products
Prepared Annual Budgets and Controlled the Revenue expenses, coordinated
with other Depts (like Medical Services, New product development team,
Finance, Costing, Production Planning, Logistics, and Purchase ) for daily
operations and updated Management on a monthly basis of progress and
prepared MIS reports
Made (Abhayrab -Anti Rabies Vaccine ) highest selling brand in the category
and sustained the top position during the tenure
Conducted KOL engagement activities and completed 320 Round Table
Meetings and 78 CMEs for brand promotions
Successfully launched 7 new brands and made 4 of them cross 1 million sales
within 3 months of launch date
Organized National level CME Webcast by engaging multiple speakers for the
new brands
Participated and represented the organization in mega National conferences like
APCRICON, PEDICON, FOGSI multiple times
Actively involved in field training programs, conducted training for more than 50
batches of new joinees, and initiated periodical online test series for all field
employees across
Supervised a team of 5 members as Head PMT for all Product Management jobrelated day-to-day functions of the division
Increased brand awareness and achieved revenue growth of 300% in the 1st
year and 200% in the 2nd year of taking over as Product Manager.
Awarded consecutively as Product Champion for superseding annual targets for
the FY 04-05 and FY 05 -06
Successfully conducted 10 International Speaker programs across the Nation
Successfully trained 12 batches of new joinees on Product Knowledge, therapy
and Selling Skills.
Handled consultants and agencies to coordinate advertisement campaigns
across country
Participated in National level conferences and shows to enhance the brand
Presence and KOL engagements
Meticulously implemented all marketing activities initiated by HO at regional
level & became a part of the “Activation Team” to coordinate with peers to
facilitate and guide implementation in their respective region's
Successfully promoted new OTC products ranges and accomplished highest
sales for consecutive 4 Quarters
Achieved 115% of the sales target with 32% growth in FY 2001-02 through
activities such as School campaigns, product display competitions, and round
table meets with KOLs.
Successfully appointed new 7 distributors for effective coverage of territory and
far-reach areas
Trained teammates on product knowledge and selling skills
Conducted distributor's line boys meeting for performance review and course
corrections.
Passed direct reportees TA Bills, monthly tour plans, monitored daily call
reports and performance review
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