Corporate B2B eCommerce & Digital Marketing Manager
MADI International
مجموع سنوات الخبرة :20 years, 1 أشهر
Leading Professional & Premium Beauty Business in GCC with over 60+ Premium Global brands that exclusively distributes to beauty businesses such as Salons, Luxury Spas, and Beauty startups locally & Internationally. With 5 Branches based in KSA, Qatar, Bahrain, Oman & Lebanon.
Key responsibility: Led a dynamic B2C and B2B business development unit with a strategic emphasis on acquiring new customers and driving business growth. Successfully onboarded and transitioned the existing customer base to digital platforms, overseeing their purchasing and marketing operations. Implemented cross-functional processes encompassing education, training, and marketing initiatives to cater to the GCC region (UAE, KSA, Oman, Qatar, Bahrain) as well as international markets. Established and executed these initiatives during the challenging period of the pandemic.
Key Tasks:
• Conceptualize and execute a B2B sales & education platform. By managing a team of professionals, developers, and sales teams.
• Digital Transformation & Execution Strategy for the department from resource allocation to operational workflows policies and managing KPIs & milestones focused on conversions and sales for over 50 brands.
• Trained and lead a team of dedicated hybrid sales & marketing professionals locally and remotely overseas.
• Corporate digital marketing advisor & implementor supporting the brands team with innovative marketing & engagement activities to meet their brand exposure and conversion goals.
• Improve CRM data & refinement to enhance marketing and sales operation & decision-making with data-driven insights and analytics. (E.g. in-depth consumer insights, buying patterns, recapturing churned customers and retention with an influential marketing mix & customer support).
• Develop and managed sites SEO, SEM, PPC & social media (Search, Display, Programmatic & Affiliate) advertising and campaigns per brand. Over 60+ brands and 200+ fast-moving sub-SKUs.
• Co-Develop & designed - Training & Education (eLearning portal) to grow & enhance customer training, education & retention and support their business to grow in their niche service.
• Restructured and Integrated proactive Customer service (CX) Framework (Call center / Chat / Social/ Email /Video). Service Automation & multi-channel CX touch points to improve customer service and response time.
• P&L Management: eCommerce growth & sales, Avg ROAS 0.7-3%, Process efficiency, Lead conversion, Sales funnels & growth.
Premium Concept Home improvement and Lifestyle store with over 200+ Brands & 400, 000 SKUs spanning across 6 locations in UAE.
Key Responsibility; Oversee and enhance eCommerce (B2C) and consumer marketing operations for all regional stores, positioning HomeSmith as a premier destination for home improvement and DIY. Implement CRM initiatives, provide shopper support, develop effective till point strategies, and implement ambient communications to drive customer engagement and satisfaction.
Key Tasks:
• Responsible for managing consumer marketing campaigns and communication activations.
• Oversee and develop the eCommerce channel, focusing on improving the user interface and experience, and driving visibility through SEO, SEM, PPC, social media awareness, and public relations to generate leads and boost sales.
• Handle digital marketing, public relations, and consumer marketing efforts, with a focus on shopper acquisition and lead generation.
• Collaborate with brand managers to implement comprehensive marketing strategies and tactics aligned with the annual marketing calendar, including key buying properties and seasonality.
• Ensure effective in-store communication through focal points and ambient communication.
• Monitor profit and loss (P&L) and drive growth by improving process efficiency and optimizing lead conversion, using key performance indicators (KPIs) and milestones for each category.
• PNL & Growth: Process efficiency, Lead conversion with KPI’s & milestones per category.
Assistant Brand Manager - Handling marketing & ecommerce for a turnkey pharma and health care service distribution.
Primary responsibility: Creating market awareness and introducing cutting-edge personal health and wellness products. Collaborating with strategic partners who have established global presence in the pharmaceutical and wellness sectors. Key focus areas encompass premium over-the-counter (OTC) beauty and nutraceuticals, mother and childcare products, vitamins and nutrition, as well as other preventive medication and health and wellbeing devices. Unfortunately, due to the pandemic situation, the contract was terminated prematurely.
I led the marketing and digital department for a premium pharmaceutical distribution and manufacturing company based in Dubai. We exclusively distributed global brands in over-the-counter (OTC), nutraceutical, and prescription (Rx) medications across the GCC region, including the UAE, KSA, Oman, Bahrain, Qatar, and international markets. My role involved establishing integrated digital and e-commerce channels to promote our brands. I successfully launched an omnichannel store, built a strong social media presence, and implemented an educational channel to facilitate cross-marketing initiatives targeting both patients and medical specialists. Collaboration with the sales and marketing director ensured seamless coordination and alignment of efforts across the organization.
Key Tasks:
• Develop and Manage B2C Channels and e-commerce platforms. Handled and avg target of AED 110k per month in sales.
• Build performance marketing campaigns, and manage the platform's SEO, SEM, Affiliate, social and traditional activity with a focus on lead gen campaigns.
• Launched a niche Beauty Kiosk and Retail showroom for a Swiss Premium Oral & beauty brand in Mall of the Emirates, WAFI Mall & DIFC.
• Planned & hosted a “Guinness World Record: event for the Largest Oral Care & Prophylaxis gathering with target 3000 people in 1 place; partnership with the Ministry of Health Dubai & Key Partners.
• Planned & hosted the largest Ophthalmology Congress in UAE in partnership with Magrabi Hospitals Group with over 1500+ participants.
This Dubai-based startup is an e-commerce and digital marketing agency specializing in MarTech, Pharma, and digital transformation for niche companies. They were one of the pioneers in introducing live doctor video consultations in Dubai, enabling patients to receive online consultations. They managed customers from renowned hospitals such as Magrabi, Al Zahara, Saudi German, Hassan Galadari Clinic, and Dr. Fadi Nasr. In order to expand their business and explore the retail and pharma marketplace, they formed a partnership with Pharmapal Group, a venture-funded initiative.
Dubai-based Turnkey Pharma distribution and marketing agency with exclusive brands from over 30+ Globally renowned pharma brands.
Key responsibility: in this role is to manage and support the marketing team in enhancing the market presence and awareness of key brands among healthcare professionals. This involves establishing a digital footprint for the company through a multi-channel approach, including both traditional and non-traditional media as well as digital initiatives. The role also involves managing the digital marketing needs of over 600+ niche medical professionals and organizing corporate events and marketing events to introduce new brands and engage with key opinion leaders (KOLs).
Key Tasks:
• Headed the digital marketing department and private label brand design.
• Executed GCC regional Digital Media strategy & traditional campaigns aligned with business goals.
• Launched one of the first pharma companies to introduce digital services to medical professionals.
• Develop overarching digital marketing strategy for marketing teams by leveraging patient insights and needs.
• Handled the brand’s CRM strategy and execution for awareness and conversions.
• Developed a Digital Augmented facial contouring app by successfully partnering with MERZ Aesthetics to develop one of the 1st AI & Augmented Reality based aesthetic prognosis apps. To instantly detect and demonstrate pre and post-treatment results, predefined prescription.
• Managed company website and development with SEO & SEM.
• Managed 28 Key Clients' social media presence in the GCC including Dr. Hassan Galadari & Dr. Ibrahim Galadari.
Operating from Colombo, Sri Lanka, our advertising and marketing agency has established itself as a leader in the industry, catering to both Fortune 500 brands and other prominent companies across various sectors such as retail, FMCG, corporate, banking, and automobile, among others.
As the head of the digital business unit, my role involved overseeing and managing the digital presence of over 15 strategic brands, with the aim of enhancing their visibility, fostering customer engagement, and building brand loyalty. This was achieved through the implementation of multi-channel experiences, data-driven strategies, and analytical roadmaps, encompassing ATL, BTL, OOH, and digital marketing. Additionally, I played a key role in forging partnerships and generating new business leads, while assuming full profit and loss responsibility. Notable brands that I had the privilege of working with include Neutrogena, P&G Dettol, Sri Lanka Airlines, Emirates Airlines, Singaporean, Etisalat, Reckitt Benckiser, Fonterra brands such as Anchor, Western Union, Strepsils, Clean & Clear, Johnsons & Johnsons, Dialog Axiata Telecom, Sampath Bank, and more.
Key Tasks:
• Responsible for Independent business development in MarTech clients with cross-platform and Omni-channel solutions both locally and internationally. Achieved over USD$ 100, 000 in retainer revenue and 18% growth in new business acquisitions.
• Headed a tech team of digital media planners and developers specializing in eCommerce, Augmented reality, PR and Social media content creatives.
• Managing budgets (over USD$ 1Mil+) including cost analysis to determine the appropriate mix of advertising & marketing options to achieve the overall brand goals.
• 40%+ growth in revenue & Efficiency of Alliances / Affiliates & Partnerships via media spends & agency retainers
• Annual Marketing Calendar including key buying properties & Seasonality (ATL/BTL & OOH)
• Buying media and negotiations with 3rd party Publisher Network internationally.
• Promotion planning - Sales Simulations/revenue planning
• Ecommerce Operations & Augmented Reality concepts / Gamification
• Expand reach & competitiveness in McCann World Network and acquire strategic brands.
• Opportunity Mapping, business development, media Pitches, Bid Planning, Tender & Contract negotiations with international media partners, Global Tie-ups, Operators & clients.
As a media planning executive and digital account strategist, my primary responsibility is to execute integrated media and digital services for our prestigious clients and brands. This involves building partnerships, developing new business leads, and closely collaborating with the Director of Media Services and senior media planners.
Throughout my career, I’ve gained valuable brand management experience with the opportunity to manage renowned brands such as Neutrogena, P&G Dettol, Sri Lanka Airlines, Reckitt Benckiser, Fonterra brands including Anchor and Western Union, as well as Kompaka SDN Bhd and AXIATA SDB Bhd.
I have gained comprehensive exposure and training in all aspects of marketing strategies, concept-building, media planning, digital and social media strategies, as well as traditional advertising creative planning, jingles, and creative advertising strategies for global brands in the region. Additionally, I have successfully managed budgets exceeding USD$200K.
Key Tasks:
• New Business Development for Grants Digital Unit & pitch digital transformation concepts to potential pitches. Acquired 32+ new businesses and 100+ digital projects. With
• Develop and manage multiple digital marketing executions & events
• Handled Organic & Paid SEO, SEM, and Performance Marketing (Search, Display, Programmatic & Affiliate, Retargeting, Email Marketing, Social Media Marketing & Social Shopping channels along with Influencer & Community marketing)
• Online advertising, PPC campaigns & strategies development & execution
• Research and analysis working with multiple social media platforms and tools (Google, Adobe, Yandex, MixPanel, Adometry, KissMetrics, Coremetrics, Kibana, New Relic, Firebase, Localytics, Flurry, Amplitude, Hootsuite, Nuvi, Sysomos, Crazy Egg, HotJar
• Setting up, and optimization of TV, Digital, Out Of Home, and Radio campaigns including all self-serving platforms, Google, Yahoo, Facebook, Baidu, Yandex, and other international Search and Display advertising solutions for brands
• Media planning & buying in alignment with the marketing objectives of the Media managers & their brands.
• Liaise with marketing, brand, and creative team to develop media strategies, campaigns and commercials
• Gamification conceptualization and Augmented reality executions
• Using and managing analytic tools; Ensighten, Telium, and Google Tag Manager to monitor & measure results.
• Visualization/BI: Google Data Studio, Tableau, QlikView, GeckoBoard, Domo, Datorama
• Marketing mix Modeling and planning: Model QED, ScanMar
• DSP/DMP: DoubleClick, Neustar, Sizmek, MediaMath, AppNexus, Turn
• CRM/Marketing Automation: Salesforce, Marketo, Sailthru, HubSpot
• A/B Testing: Monetate, Optimizely, Google Content Experiments, Bounce Exchange
• Customer Experience - Value Added Experience Services
As a brand evangelist and account strategist for Southeast Asia, my role involves being a sales planner and partnering with leading brands to generate new business and retainer leads. I contribute from the pre-sale stage through campaign set-up and optimization, focusing on improved targeting and measurement for key accounts and premium advertisers. I assume full profit and loss responsibility for these initiatives.
Additionally, I am responsible for managing the planning and implementation of digital marketing campaigns. I directly engage with media agencies and oversee offshore training and sales planning for brands involved in performance marketing, search campaigns, and display advertising.
Key Tasks:
• Help companies identify performance opportunities that help foster long-term success. (Acquired 60 New brands)
• Proactively upsell and upgrade customer optimizations based on performance data, testing effective creatives, analyzing user insights, targeting the right audiences, optimizing bids, adjusting budgets to improve our advertisers’ success & revenue growth in conversions, CPA, CV rate with ROAS of over 1 to 4.
• Created and managed Yahoo! Advertising campaigns utilizing CPA, CPM, oCPM and CPC bidding models for over 30 global brands
• Generated new email advertising and messenger revenue generating leads using promoted accounts and lead gen cards / banners. And worked closely with clients to maintain product satisfaction. Monthly CPA 61%
• Managed banner ads and interstitial ads across mobile advertising networks.
• Lead specialist & trainer SEO & SEM marketing, Sales funnels via (PPC, Search & Display) Integration for Sri Lanka, Malaysia, Russia, Maldives, and Australia.
• Utilized Yahoo insights to create targeting groups that outperformed all previously used interest clusters driving down the CPI by 20%
• Sales planning, Media Pitches, Bid Planning, with international media partners (agencies), Operators & clients.
• Evaluate and analyze performance using analytics tools to diagnose potential issues and identify improvement opportunities to foster long-term client success and grow revenue.
• Manage Yahoo Audiences, Video, Native Ads, and Mobile Ads optimization opportunities and be able to communicate these to our advertisers.
• Support Yahoo's commercial interests in driving the execution of consulting, and engagement, including project definition, scoping management, and delivery.
• B2C & B2B2C consultant on sales strategy with Yahoo! marketing products. Evangelists across the regions including Yahoo! Joint Ventures lead to 30% incremental growth in regional display advertising revenue.
• Initiated evaluation and roll-out across 12 different international operations that contributed an incremental 8% of media sales revenue
• Managed annual budgets up to (USD$500, 000).
• Clients are not limited to Airlines, B2C, Teleco, FMCG, F&B, Fashion & Retail, News, Beauty, and wellness, and healthcare.
Promoted from Ceylinco Consolidated Colombo to Malaysia as lead Solutions architect to manage development projects and coordination between clients and engineers based in Colombo. Also heading the SEO & SEM training and implementation for Google AdWords & Analytics.
Provided the opportunity to handle Yahoo! Ad tech products and develop new business in Southeast Asia.
• Liaison between offshore development team visiting Google advertising consultant and trainer to Sri Lanka, Malaysia & Maldives.
• Handled Sales expansion & business development of Yahoo! Reseller program and its products for various global media agencies focusing on international FMCG Retail brands.
• Account management for Cloud computing services, SAAS, iHR, and UMS systems.
• Lead SEO & SEM trainer and digital consultant.
• Managed Google AdWords campaigns (Execution) (SEM, PPC)
• Promoted Google Ad Products and SEM&PPC solutions to clients, while analyzing SEO and setting up Analytics to improve eCommerce and websites data analysis via Google Analytics.
• Also part of its sub-division involved in trading and sourcing & distributing FMCG products as a junior business development and sales unit responsible for tradeshows, events, etc.
Solutions architect and account executive developing website development and ecommerce projects. Grew into a tech lead and trainer handling marketing, Sales & digital marketing consultancy for clients based in Singapore the Malaysian sister companies and assisted the development team based in Colombo by coordinating and preparing solutions to meet customer needs. Services including Web development, digital marketing, SEO & SEM Paid advertising, Display, Video Presentations, Optimization specialist, multimedia productions, events, and other SaaS products.
• Handled Key accounts working with Director of marketing, CMOs as a solutions consultant and coordinator bridging the gap between tech teams and client requirements.
• My team and I cultivated new business through sales funnels, network, speaking, referrals, lead gen campaigns, popup events, and aligning solutions to clients delivering continous value.
• Lead consultant between Malaysia and Singapore for software development projects, websites, and SaaS services i.e. (UMS, Education platforms, iHR, CRM, and Yahoo! Reseller, ad serving and other online solutions products.
• Exposed to all tech and development frameworks that build platforms and programing languages.
• Launched the first eCommerce Retail sales and affiliation portal in Sri Lanka. In the trading of goods internationally.
• Promoted to handle Yahoo Reseller Digital products (In-Mail Ads, Programmatic, Messenger, OnSite Ads, and more.
• Trained by Google on SEO, SEM AdWords, and Analytics handling Key accounts and Media companies with budgets over 50, 000 USD$. (Received Google Professional Certification for Ad-words and Analytics)
Joined the Corporate path with an internship at one of the leading banking & financial services groups in Sri Lanka. Part of a larger conglomerate “Ceylinco Consolidated PLC” with over 120, 000 employees, and 600+ branches in over 80+ Countries.
• My role as a Retail banking assistant was to support the regional marketing manager as a key account servicing executive & coordinator; managing events focused on generating leads.
• Excelled as an overachiever in my role maintaining a 100%+ NPS score and generating 117 new business leads.
• 1 year after was promoted to a marketing executive at HQ “Ceylinco Group Consolidated” Handling the Digital services and SaaS business as a lead solutions architect.
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