Merchandiser
Wadi.com
Total years of experience :14 years, 0 Months
Assisting in merchandise Sales plans for the category based on insight gained from merchandise mix, historical trends and future outlook projected by the buyers and marketing for both
Online Visual Merchandising Planning Team
Role and Responsibilities:
•Implementing methods of Merchandise tagging with Buying plan and Marketing Stakeholders.
•Achieving Conversion and CTR through web merchandise implementation with coordination of other Stakeholders.
•Technology Integration for merchandising and cost decision approval.
•Planning and development of merchandising logic change on TAGs, HTML and Brand pages.
•Promo Planning development throughout the Category, Brand, Planning, Digital, Marketing, and technology.
•Planning story and Edit visibility according to Season launch EOSS with London team.
•Tracking brand activities and merchandising to gather report and WOW growth.
•Finalizing journey of Homepage and Landing page property visibility basis creative calendar provided by London Team including banner executions,
•Monitoring using
Managing / Planning Merchandising of the fashion category and responsible for the category sales.
•Partner management - Brands, Key Accounts, and Suppliers.
•Advising on, drafting and enforcing sales policies and processes.
•Account planning and performance monitoring.
•Coordination with the Studio & Agencies for the better photoshoots & design for various promotions.
•Responsible for timely achievement & implementation of product launches etc.
•Sales forecasting and developing pricing strategies.
•Business planning based on demands, new launches, seasonality etc.
•Brand Development & Promotion
•Planning & organizing brand development and promotion activities by developing new strategies for brands.
•Creating & executing various communication tools for Branding & Promotions for various products.
•Identifying target audiences, planning, marketing activities to achieve brand awareness, estimations & executing promotions to ensure product visibility to enhance brand image & driving volumes.
•Trend Analysis & Fashion Forecasting.
Achievements:
•Diwali Bumper Sale, Billion Day, Dil ki Deal - Aamir Khan etc.
• Responsible for the whole look and display of merchandise for the given categories on jabong website.
• To bring the best possible image display by styling and photography development.
• Displaying best possible angles according to the structure and dimension of the product.
• To maintain the consistency and overall look of the website.
• To co-ordinate with the buyers for purchased product communication.
• Photo shoots production planning and teaching production process alignment surety.
• Creating Guidelines and training photographers and studio managers to follow and adhere the visual aspects of product display on website
• Adhering and improvising guidelines to suit different types and styles of merchandise.
• Planning outside location shoots as bridge between products and shoot, by understanding the product and design.
• Conceptualizing location and critical parts of display for outdoor and indoor shoots.
• Source products based on the theme or the concept of the shoot.
• Purchasing & maintain props for shoot.
• To manage photographers, content writers and graphic designers to ensure efficient work output.
• To maintain reports to measure efficiency of each area.
• Merchandise product categories making creative use of what is currently online. Review each category once a week (more regularly on popular pages) with the outcome of refreshing gaps or completely restyling the page where necessary
Implementing Promotional Activities.
• Thematic Window setups and Fashion display areas.
• Prepare merchandise presentation plan for Fashion sections.
• Planning for the scale of display on the basis of Dockets.
• Monitoring & Updating the Signage & communication to the Store people.
• Keeping a checklist of merchandise Fixtures, mannequins’ position, and VM fixtures.
• Budgeting VM Expenses.
looking after daily sales of store and taking care of daily and monthly cash and inventory
Certifies Course on Managerial Leadership and team effectiveness.
B.Sc In Fashion Design with major in Fashion Management.
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