Syed Husaini Afzal

Arzak Al-Khalijia Co - ZAD Holding Group
Key Account Business Developer for Arzak Al-Khalijia Co. KSA - Central Region Riyadh & Al Qassim Aug 2014 - At Present

• Reporting to Modern trade Section Head Manager & GM-General Manager, fully responsible for all operations in Central Region - KSA Multi 25M+ turnover,
20+employees, 1 Regional branch, International brands with 50+ SKUs along with modern trade sales Channel portfolios. Responsible for revenue generation across products and regions and ensure yields across products through creating with Section Head Manager & General Manager.

• Created a vision and long-term strategy focused on the transformation & diversification of MS business.
• Drove the organization development, focusing on staffing, capabilities, organizational structure, adjusting the culture to become consumer-driven and optimum productivity gains across all staff

• Strategize and plan the sales process management, forecasting, pricing, key account management, expenses, profitability, new product development, market research, and brand strategy.

• Responsible for designing Company marketing strategy both for Retail & Trade, delivering unprecedented success and leveraging the company

• Successfully managed to sign 2 new different models of business with Distributional Rights of Riyadh & Qassim Regions

• Closely working with Finance Managers for financial modeling and profit scenarios ensuring safeguards to bottom-line at all levels.
• Applying cost measure for effective operational savings and controls leading value addition to profit.