Ubeida Limbada, Senior Merchandiser

Ubeida Limbada

Senior Merchandiser

Alhokair

Lieu
Émirats Arabes Unis - Dubaï
Éducation
Diplôme, English Studies
Expérience
14 years, 3 Mois

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Expériences professionnelles

Total des années d'expérience :14 years, 3 Mois

Senior Merchandiser à Alhokair
  • Émirats Arabes Unis - Dubaï
  • Je travaille ici depuis novembre 2015

• Implementing sales promotion plans & new store concepts to generate sales for achievement of targets
• Analysing store performance reports, category and product sales; identifying sales and product opportunities and implementing key strategies for each country in the CIS market
• Setting up the new units, identifying locations, negotiating with suppliers & related works
• Interfacing with the buyers to identify specifications for merchandise and offer prices accordingly
• Steering brand’s logistics inbound/outbound weekly forecast planning
• Assisting and planning new store openings/new markets, by planning store stock opening packs and reviewing the initial category product assortment to meet customer needs
• Managing design & development of samples as per client & market requirements and obtaining approvals from buyers
• Interacting with key influencers among clients for ascertaining requirements, making presentations and delivering need based product solutions
• Planning seasonal/ad-hoc promotional events in liaison with the host brand and marketing departments
• Visiting stores and new markets to gain customer insights; working closely with visual, marketing and operations teams to ensure positive customer experience

Analyst à Edcon
  • Afrique du Sud
  • mai 2012 à août 2015

Steered analysis of data; provided support in decision-making and maximised its utility of promotions, demands of product and replenishment. Attained maximum sales from target audience by adopting right mix of promotional strategies; achieved 95% accuracy on target market.

Assistant Planner (Ladies Lingerie, Fashion Brands à Edcon
  • Afrique du Sud
  • juillet 2013 à mai 2015

Managed accessories and airtime, planned order quantities and produced store grids. Assisted in buying and planning and tracking competitor performance and business. Steered management of 3 local and 4 international brands. Strategized launches for new brands; managed portfolio of the Ladies Calvin Klein Brand. Ensured management of the quantitative allocation of inventory in order to achieve sales budgets, targets, gross profit. Analysed and evaluated key performance indicators (KPIs); drove future sales plans, spearheaded financial planning and projections and taking appropriate action in order to maximize sales, and minimize risks.

Merchandising Graduate Programme à Edcon
  • Afrique du Sud
  • janvier 2012 à juin 2013

Merchandising Graduate Programme: Asisstant Planner Footwear
Worked as assistant planner in low cost footwear home brand whilst learning all aspects of Buying, Planning and Marketing within an Organisation. Ensured management of the quantitative allocation of inventory in order to achieve sales budgets, targets, gross profit. Analysed and evaluated key performance indicators (KPIs); drove future sales plans, spearheaded financial planning and projections and taking appropriate action in order to maximize sales, and minimize risks. Qualified in first position from a class of 20 on the MDP programme.

Office Supervisor à Edcon
  • Afrique du Sud
  • janvier 2010 à décembre 2011

Proclarity User, Kronos Operator
Managed staff planning and training; analysed store reports and logistic data, executed store communications, and steered analysis of discrepancy report, and execution of daily sales for KZN North Region. Controlled and coordinated store external events, trained operators on new systems. Consolidated Profit and Loss feedback for 5 stores. Led payroll management, payment of casual wages weekly, control of W1s, and managed staff HR issues.

Éducation

Diplôme, English Studies
  • à Online
  • décembre 2017

Teaching English in a Foreign Language

Diplôme, Merchandising Management
  • à Edcon
  • juin 2013

Graduated from an Graduate Programme, which is an NQF Level 7 qualification in Merchandising and development

Baccalauréat, Supply Chain and Marketing
  • à University
  • janvier 2011

B.Com. in Supply Chain and Marketing from University of Kwa-Zulu Natal-Westville Campus

Specialties & Skills

Analysis
Strategic Planning
Management
Negotiation
BUDGETING
CUSTOMER RELATIONS
DRIVING
FINANCIAL PLANNING
GROSS PROFIT
INVENTORY MANAGEMENT
LOGISTICS
MANAGEMENT
MARKETING
MICROSOFT ACCESS

Langues

Anglais
Expert