WEB CONTENT MANAGEMENT SPECIALIST
selfologi
Total years of experience :16 years, 7 Months
- Successfully devised and executed category, product, and campaign pages based on key metrics like product availability, page views, CTR, sales figures, and market trends.
- Took the lead in shaping the web content strategy, covering user journey mapping (UX), category structuring, and the design and implementation of landing and product pages.
- Managed English and Arabic versions of the website.
- Played a pivotal role in project planning and scoping alongside the Creative and Marketing teams, conducting in-depth project requirement analysis, stakeholder identification, and meticulous project timeline management.
- Effectively collaborated with analytics teams, external partners, and SEO agencies to enhance content, craft meta tags and metadata, evaluate overall content performance, and drive improved conversion rates.
- Revamped website navigation, URL structure, and landing pages, introducing relevant filtering mechanisms and optimising backend categories to streamline the user experience.
- Conducted comprehensive testing and analysis of website performance, identifying critical areas for enhancement and delivering substantial increases in conversion rates.
- Managed the daily operations of the clinic and successfully led a team of healthcare professionals, ensuring efficient clinic operations.
- Ensured clinic compliance with all relevant healthcare regulations and participation in successful audits.
- Spearheaded the adoption of electronic health records and other technology solutions to enhance efficiency and data accuracy.
- Maintained clinic reports and documentation, including financial and DHA reports on a daily, weekly, and monthly basis.
- Collaborated and coordinated with external teams, including maintenance, hospitals, insurance providers, and IT support.
- Proficiently utilized online office applications such as Zoom, Microsoft Teams, and Zoho for scheduling and resolving online appointment issues.
- Provided administrative and human resources support to newly onboarded team members.
- Developed, managed, and edited high-quality web content using HTML within SDL Tridion, ensuring precision, strict adherence to brand and voice guidelines, and localisation into three languages.
- Played a pivotal role in enhancing the overall site performance by analysing data and presenting comprehensive business requirements for web improvement projects.
- Efficiently sourced assets, including images, videos, and digital media, aligned with the airline's identity, significantly enhancing the website's visual appeal and user experience.
- Collaborated closely with an SEO agency to implement the latest SEO updates, optimising all pages for enhanced search engine visibility through strategic measures such as Title tags, Meta descriptions, Alt tags, internal linking, and keyword optimisation). Successfully delivered 450 articles in 3 languages, resolving a backlog of 150 SEO articles and handling an additional 300 articles.
- Managed website and app in three languages (English, Arabic, and Russian).
- Led the microsites project involving 12 local websites, collaborating with a 10-person team to launch it; collaborated with IT department on creation of new components and widgets in CMS, gathered necessary information from revenue and airport services departments, and worked with content writers on delivering engaging, SEO-optimised websites.
- Fostered effective cross-departmental collaboration with various flydubai teams, including marketing, airport services, and IT, facilitating the gathering of project requirements, addressing day-to-day issues, and conducting thorough QA and UAT testing for seamless website operations.
- Performed extensive database searches and thorough pre-screening to identify and select effective candidates.
- Played a pivotal role in flydubai's assessment days for cabin crew roles, locally and internationally, contributing to the selection of top-tier candidates.
- Participated in workshops, which improved interviewing and presentation skills and led to innovative assessment approaches.
- Ensured flawless execution of assessment days with a focus on enhancing candidate experience and maintaining high recruitment standards.
- Managed paperwork, organised arrangements for candidates traveling from abroad, conducted interviews, identified ideal candidates, and facilitated on-boarding process for successful candidates.
- Liaised with flight captains to establish pre-flight liaison, ensuring precise flight details, safety measures, and a well-informed crew.
- Prepared, completed, and submitted various required forms/reports to facilitate accurate record-keeping and regulatory compliance.
- Fostered harmonious and cooperative atmosphere on board, promoting teamwork among all crew members and improving the overall passenger experience.
- Maintained impeccable standard of safety, service, and in-flight customer experience, resulting in high passenger satisfaction ratings.