Traditional Trade Sales Manager
Bayara Egypt Limited
Total years of experience :20 years, 10 Months
Company brief:
A company specialized in packing all kinds of spices, nuts, dried fruits and dates.
Functional tasks:
• Responsible for Traditional Trade sector in the Arab Republic of Egypt.
• Responsible for building and managing a new sector in the company (Traditional Trade Sector).
• Determine the strategic objectives of sales by setting a set of expectations on the volume of sales to be achieved,
compared to the amount of revenue that includes revenue collected, and also depends on the study and analysis
of previous sales of the company.
• Select and build a strong sales team to rely on in follow-up distributors and also a team of sales representatives
to work within Greater Cairo.
• Provide detailed periodic reports on the achievements and marketing problems of senior management and the
obstacles facing the department and proposals for solutions.
• Periodic reports on sales to senior management.
Company brief:
The company's products are (White Tissues), Pocket tissues, Car tissues, Kitchen tissues, Toilet tissues and
Towel boxes tissues.
Functional tasks:
• Responsible for pharmacies sector in the Arab Republic of Egypt.
• Responsible for contracting with pharmacies distributors in each governorate within the Arab Republic of
Egypt.
• Responsible for follow-up sales of distributors within the governorates.
• Working to reach the largest number of pharmacies working in the company's products through distributors
and pharmacies distribution offices.
• Develop plans and policies of sales and marketing in cooperation with the Executive Director and senior
management and set targets and objectives of selling and develop strategies that achieve these targets.
• Provide detailed periodic reports on the achievements and marketing problems of senior management and the
obstacles facing the department and proposals for solutions.
• Periodic reports on sales to senior management.
Company brief:
The company's products are (Baby Care, Personal Care Wet Wipes, Easy Sweet, Easy Care Fresh Wipes, Easy
Makeup Removal Wipes, Easy Clean Care and Easy Baby Care Wipes)
Functional tasks:
• Regional Sales Manager of the Delta and the cities of the Canal and Alexandria (Economic sector).
• Set monthly and annual plans to achieve coverage, distribution, visibility and sales targets.
• Follow up the work of the sales department staff and ensure that they are carried out according to their plans
and special tasks and ensures continuity in achieving success for the work.
• Working to reach the largest number of customers in the middle price category where the competitor has the
same price category.
• Achieving the purpose of the economic sector is to reach all the customers who have the competitor at
economic prices.
• To work towards realizing the company's policy of working on selling cash in the economic sector.
• Working on opening distributors and agents within Delta governorates and Canal and Alexandria cities to
reach the largest number of clients in all specialties.
• Provide detailed periodic reports on the achievements and marketing problems of senior management and the
obstacles facing the department and proposals for solutions.
• Periodic reports on sales to senior management.
Company brief:
The company's products are baby diapers, older diapers, Women's sanitary pads, wet wipes, medical blasters,
medical clothing, hospital supplies.
Functional tasks:
• General Manager of Sales in the Arab Republic of Egypt.
• Planning the sales activity and includes participation in the development of targets and draw sales practices
within the company, such as policies for products and policies for prices and distribution and promotion and
communication with the target markets.
• Creating new opportunities in the market by employing distributors throughout the Republic.
• Participate in negotiations with agents and distributors.
• Increase market share by increasing the volume and growth of the company's sales.
• Organization of sales activities, which include organizing sales efforts through the development of an effective
and efficient organizational structure because sales representatives are the link between the company and its
customers.
• Execution of sales activities identified in the sales activities.
• Coordination of sales activities with other departments such as marketing, procurement, warehousing,
production and finance.
• Monitoring and evaluation of sales activities, including identifying sales areas, identifying sales representatives routes,
determining sales quotas, receiving reports on sales activities, evaluating their findings, taking appropriate
corrective measures to improve performance, etc.
• Participate in the selection and employment of sales representatives in terms of analysis and description of the
work and determine the required qualifications and their source.
• Determine the needs of the sales representatives from training and the type of training required for everyone.
• Motivate sales representatives to identify different methods of motivation and constantly search for rewards
that stimulate sales efforts of sales representatives through the construction and development of an effective
compensation system.
• Develop plans and policies of sales and marketing in cooperation with the Executive Director and senior
management and set targets and objectives of selling and develop strategies that achieve these targets.
• Evaluate the efforts of sales representatives in terms of identifying effective and objective evaluation models to
reach a logical judgment on the performance of sales representatives.
• Provide detailed periodic reports on the achievements and marketing problems of senior management and the
obstacles facing the department and proposals for solutions.
• Periodic reports on sales to senior management.
Company brief:
The company's products are (baby diapers (Baby Joy), Older diapers (life free) and Women's towels (Sofy).
Functional tasks:
• Responsible for the development of area Delta sales.
• Responsible for executing the plans of the company to create accelerated growth in the (Baby Joy) diapers and
Women's towels (Sofy).
• Executing different plans with the distributors to increase sales and distribution to achieve the required market
share.
• Forecasting and developing the Monthly and annual sales targets for El -Delta Area.
• Managing and building strong relationships with the distributors and open new markets.
• Create and implement the sales plans and sales strategies for the pharmacies channel by brand.
• Establishment of sales-force team to be the starting base for Unicharm in the Egyptian market.
• Evaluate marketing opportunities and target markets.
• Gather intelligence on customers and competitors.
• Advise, formulate and enforce sales policies and processes.
• Train and develop the skills of sales representatives.
• To visit the market on an ongoing basis to analyze the speed of the turnover of items sold and what are the
problems that hinder them.
• Work on solving customer problems in the market.
• Provide detailed periodic reports on the achievements and marketing problems of senior management and the
obstacles facing the department and proposals for solutions.
• Prepare periodic Presentations & monthly reports to The Sales Manager.
• Reporting directly to the sales and marketing director and provide him with the different reports about the total
sales operation.
Company brief:
A pharmaceutical and Cosmetics Products Distribution Company and also a pharmaceutical producer.
Functional tasks:
• Responsible for (Giza branches) Sales by telephone.
• Prepare a plan to achieve the objectives of sales representatives by telephone within the region.
• Prepare a plan to achieve the objectives of the companies targeted for distribution to sales representatives in
each category.
• Ensure that all the needs of the branches of the target companies of the items are covered by the Purchasing
Department.
• Follow-up investigation of telephone sales representatives every day in all targeted companies and send to
achievement sales representatives every day to follow the investigator of the target companies.
• Work on training and directing supervisors and sales representatives to achieve desired sales objectives.
• Reply to emails and quickly respond to all parties.
• Meeting with employees each period to know the conditions of the departments and the needs of employees and
ways to raise sales and create a fraternal atmosphere among them.
• Provide detailed periodic reports on the achievements and marketing problems of senior management t and the
obstacles facing the department and proposals for solutions.
• Periodic reports on sales to senior management.
Company brief:
The company's products are the food oils (Solo -Shatara).
Functional tasks:
• Responsible for Area of (Giza).
• Prepare a plan to achieve the sale objectives within the region.
• Work on the presence and spread of the company's products in the shortest possible time with increasing sales.
• Determine the strategic objectives of sales by setting a set of expectations on the volume of sales to be achieved,
compared to the amount of revenue that includes the revenue collected, and also depends on the study and
analysis of previous sales of the company.
• Follow up the work of the sales department staff and ensure that they are carried out according to their plans
and special tasks and ensures continuity in achieving success for the work.
• Conduct training courses and workshops for sales staff, especially new ones, so that they can understand the
nature of the department's special work and help them develop their skills.
• Follow up the process of collecting monthly customer debts with the supervisors (retail - wholesale).
• Visit customers periodically to follow sales movement and discuss problems and work to solve them.
• Meeting with employees daily to know the conditions of the departments and the needs of employees and ways
to raise sales and create a fraternal atmosphere among them.
• Inventory control and coordination with the Procurement Department, Marketing Department and Warehouse
Management to continuously replenish the inventory to ensure that the goods are always in the proper form of
sales.
• Ensure that senior client contracts are signed on time and executed.
• Real production coverage and distribution in his area by the team Retail.
• Manage expenses effectively manage sales.
• Provide detailed periodic reports on the achievements and marketing problems of senior management and the
obstacles facing the department and proposals for solutions.
• Periodic reports on sales to senior management.
Company brief:
A manufacturer of all oral care products, skin, hair, Deodorants, body, teeth, Lipton tea products, Knorr Fine
Foods products and (Fast Moving Consumer Goods) products.
Functional tasks:
• Responsible for Area of (Cairo).
• Developing and implementing strategic Sales plans for Branches to Achievement the Company Target.
• Set monthly, quarterly and yearly business plan per Sector (Pharmacies, wholesalers and retail).
• Follow-up to achieve the objectives of contracts for large wholesale customers and senior pharmacies
customers and senior customers of supermarkets.
• Follow up the sales reports of the branches daily and find out the latest position of sales And discuss managers
in the sales of items and customers
• Submit a report each week about the prices of competitors.
• Monitor the daily expenses of the branches and ensure that the budget is not exceeded.
• Follow-up of daily deposits in branches.
• Meeting with employees each period to know the conditions of the departments and the needs of employees and
ways to raise sales and create a fraternal atmosphere among them.
• Reply to emails and quickly respond to all parties.
• Provide detailed periodic reports on the achievements and marketing problems of senior management and the
obstacles facing the department and proposals for solutions.
• Prepare periodic Presentations & monthly reports to The Sales General Manager.
* Bachelor of Commerce, Cairo University, Department of Accounting and Auditing.