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Puneet Singh, Lead – Business Analyst & Strategy

Puneet Singh

Lead – Business Analyst & Strategy·AJ India Alliances

India

Bachelor's degree, Automobile Engineering

Work experience

Total years of experience: 7 years, 10 months

Lead – Business Analyst & Strategy

January 2025 - Present

AJ India Alliances

Hyderabad, India

January 2025 - Present

Led enterprise-wide business analysis activities for multiple technology transformation programs.
Facilitated stakeholder workshops involving government agencies, NGOs, corporate sponsors, academic institutions, and technology teams.
Re-engineered business operating models by transforming existing As-Is processes into scalable To-Be frameworks.
Defined business requirements, product vision, user journeys, and implementation roadmaps for multiple AI-driven solutions.
Functioned as Product Owner across cross-functional delivery teams.
Developed strategic business cases resulting in approval of multiple digital transformation initiatives.
Established governance frameworks, KPI dashboards, and portfolio reporting mechanisms.
Created product backlogs comprising 500+ user stories aligned to business objectives.
AI-Enabled Soil Fertility & Agriculture Intelligence Platform
Led end-to-end business analysis and product strategy.
Defined farmer personas, user journeys, business workflows, and adoption models.
Created product roadmap leading to reduction of manual analysis efforts by 40%.

Delegational Transformation Program
Redesigned organizational business model from fragmented legacy processes to integrated digital operations.
Created future-state operating framework and governance model.
Improved decision-making turnaround by 35%.
Achievements:
Improved operational efficiency by 30%.
Reduced process cycle time by 35%.
Delivered strategic transformation initiatives worth ₹10+ Cr portfolio value.
Established governance mechanisms improving project visibility by 50%.

Company industry:
Utilities

Products Strategy & Business Unit Head

January 2024 - January 2025

SUDAKSHA

Hyderabad, India

January 2024 - January 2025

Served as Product Owner and Lead Business Analyst for multiple AI-powered learning and talent transformation platforms.
Conducted stakeholder discovery workshops involving CHROs, L&D Heads, Business Leaders, Trainers, and Corporate Clients.
Facilitated JAD/JAT sessions to capture business requirements and validate proposed solutions.
Created and maintained:
BRDs, FRDs, Product Requirement Documents (PRDs), User Stories, Product Backlogs, Acceptance Criteria, Developed As-Is and To-Be
Business Process Models for learning delivery and training operations.
Designed UML artifacts including:
Use Case Diagrams, Activity Diagrams, Sequence Diagrams, Swimlane Process Flows
Managed Agile delivery using Scrum methodology.
Prioritized product backlogs using MoSCoW and RICE frameworks.
Created KPI dashboards using Power BI to track adoption, learner engagement, completion rates, and training effectiveness.
NEST (Next-Gen AI Empowered Strategic Training Platform)
Business Analysis Deliverables
Created 40+ detailed process models. Defined end-to-end learner journeys. Designed competency mapping framework. Developed multilingual
learning workflows.
Defined recommendation engine requirements.
Product Ownership
Managed 400+ user stories. Conducted sprint planning and sprint reviews. Led backlog grooming sessions. Established release roadmap.

Company industry:
Software Development

Manager - Product Growth & Business Development

January 2022 - January 2024

AVAAN INDIA (Erst. Gati Ltd.)

Hyderabad, India

January 2022 - January 2024

Acted as Product Owner for customer acquisition and growth products.
Collaborated with Marketing, Technology, Sales, Analytics, and Customer Success teams.
Conducted market research, VOC studies, and customer journey assessments.
Managed Agile product development lifecycle.
Product Management Activities:
Defined GTM strategies., Created product roadmaps., Prioritized feature backlog, Defined product KPIs.
Customer Lifecycle Automation Platform
Defined user journeys across awareness, acquisition, activation, retention, and advocacy stages.Created process maps and automation
workflows.
Marketing Intelligence Dashboard
Gathered requirements, Designed KPI hierarchy and business reporting model.
Implemented Power BI dashboards.

Company industry:
Distribution, Supply Chain & Logistics

Sr. Manager - Product Growth & GTM Enablement

January 2022 - January 2022

SKILL-LYNC

Hyderabad, India

January 2022 - January 2022

Conducted requirement gathering workshops with students, mentors, placement teams, and leadership.
Conducted customer journey analysis. Created data-driven recommendations for platform enhancements.
Business Analysis Deliverables: Learner Enrollment Process Models, Placement Readiness Framework, Student Lifecycle Maps. Mentor
Engagement Workflow. Escalation Management Models
Executed multi-step engagement campaigns including webinars, content programs.
Managed campaign timelines and coordination between marketing and customer success teams.
Tracked engagement metrics and implemented improvements based on performance data.

Company industry:
Training & Education Center

Project Manager – Digital Transformation

October 2019 - January 2022

MEDVERT LIFESCIENCES

Noida, India Hybrid

October 2019 - January 2022

Managed complete SDLC lifecycle.
Coordinated Product, Technology, QA, Compliance, Marketing, and Business teams.
Defined project governance structures. Managed risks, dependencies, budgets, and timelines., Facilitated requirement workshops and sprint
ceremonies Project Management Activities, Sprint Planning Sprint Reviews, Sprint Retrospectives, Daily Scrum Governance Release Planning,
Resource Planning RAID Management
Healthcare eCommerce Platform
Led platform modernization initiative.
Managed multiple Scrum teams.
Coordinated release schedules.

Company industry:
Medical & Healthcare Equipment

Business Transformation Specialist

January 2018 - January 2019

PRISTYN CARE

Noida, India

January 2018 - January 2019

Designed future-state business operating models. Created business architecture documentation. Facilitated JAD/JAT sessions, SIPOC
Diagrams, Value Stream Maps, Use Case Diagrams, Activity Diagrams, Sequence Diagrams, Process Governance Frameworks

Company industry:
Other Healthcare Services

Education

SRM University

January 2012

January 2012

Bachelor's degree, Automobile Engineering

India

Kendriya Vidyalaya, AFS

March 2007

March 2007

High school or equivalent, Biology And Physics

India

Kendriya Vidyalaya, AFS

March 2005

March 2005

High school or equivalent, Social

India

Skills

BUSINESS ANALYSIS

Intermediate

BUSINESS TRANSFORMATION

Intermediate

CERTIFIED SCRUM PRODUCT OWNER

Intermediate

HEALTHCARE SERVICES

Intermediate

INFORMATION TECHNOLOGY

Intermediate

LOGISTICS

Intermediate

NEW PRODUCT DEVELOPMENT

Intermediate

OPERATIONAL EXCELLENCE

Intermediate

PRODUCT STRATEGY

Intermediate

STRATEGIC MARKETING

Intermediate

Languages

Hindi

Beginner

English

Beginner

Finnish

Beginner

Japanese

Beginner

Training and Certifications

Certifications
Certified Scrum Product Owner (CSPO)