Puneet Kaur

• Handled the luxury portfolio for key accounts for 2 geographies- Maharashtra & Goa
• Launched Draught beer in the market and ensured execution across 140 accounts within 2 months.
• Collaborated with various Internal and External stakeholders to drive sales.
• Conceptualized experiences and drove on ground activations across the region
• Handled branding, marketing and smooth execution of on ground activations and events. (Curated Brunches at Various Luxury properties)
• Handled various facets of operations such as warehouse management.

• Handled the luxury portfolio in 4 channels- Off & On Trade/ Key Accounts / Banquets for Telangana.
• Increased market share by 3.3 share points H1 vs F’18 Exit.
• Market visits to ensure compliance and outlet feedback
• Conceptualized experiences and drove on ground activations across On & Off premise verticals
• Increased visibility in terms of planogramming and In-store branding.
• Handled branding, marketing and smooth execution of on ground activations and events. (Golden Golf Event/Art Brunch/ JW x Ben Ungermann/ Vh1 Supersonic :Marshmello)

Working on 3 live projects
 EXECUTION OF RUSK ACTIVATION in KSA along with weekly tracking of KPI’s of KSA Sales team/ activation partner to increase market share by 1%.
 EXECUTION OF NUTRICHOICE PORTFOLIO HARMONIZATION for the UAE and assessing in store feasibility and competitiveness.
 EXECUTION OF NUTRO WAFER ACTIVATION in asset generation by partnering with creative agencies

Other Activities
 Co-developed store plan (planogram) in order to increase visibility.
 Conducted Financial promotion planning for every campaign.
 Assisting Brand Manager on marketing campaigns in pipeline for Q2.
 Coordinated with multiple agencies to ensure execution of the ATL & BTL activities.
 Analyzed competitive landscape in the UAE and KSA market to develop brand strategy

 Coordinated International Event ‘Label Expo Brussels’ in 2015.
 Conceptualized Machine Manuals and Marketing Collaterals
 Responsible for handling content on Social Media

 Strengthened and Monitored 200 accounts generating a quarterly revenue of $782, 000.
 Established strong client relationships and retained all accounts.
 Generated revenue and target reports for my team acting as the team leader.
 Assisted the manager on a team restructure and revenue allocation project for revenue growth and productivity improvement by 55%
 Studied the website analytics for clients and conducted beta testing to analyze various permutations and combinations available for our clients.
 Initiated the Creative Committee responsible for designing Advertisement styles.

 Performed a benchmark study of brand social strategies for Vodafone on Facebook
 Assessed user engagement on Facebook for Vodafone v/s other telecom companies
 Worked at Ogilvy & Mather to understand the advertising and creative process for Vodafone.