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Purna Amin, Digital Marketing Consultant

Purna Amin

Digital Marketing Consultant·Viacom 18 sports

India

Bachelor's degree, Management Studies In Event & PR

Work experience

Total years of experience: 1 years, 5 months

Digital Marketing Consultant

January 2025 - July 2025

Viacom 18 sports

Mumbai, India

January 2025 - July 2025

• Planned and executed digital advertising campaigns on the JioCinema-Hotstar platform for marquee sports properties such as the IPL 2025 and Champions Trophy.
• Managed end-to-end campaign setup, including defining objectives, selecting ad formats, setting budgets, and aligning with platform best practices.
• Developed and implemented audience targeting strategies using first-party and behavioural data to maximise relevance and ad performance.
• Coordinated with creative teams to ensure timely delivery and platform-optimised assets tailored to diverse viewer segments.
• Monitored campaign performance in real-time, applying data-driven optimisations to improve reach,
engagement rates, and overall ROI.
Company industry:
Media Production
Job role:
Marketing and PR

Marketing, Digital Marketing, Social media intern

August 2024 - December 2024

Messe Muenchen India

Mumbai, India

August 2024 - December 2024

Worked on three major projects, showcasing my expertise in social media management, campaign execution, and strategic coordination: India Lab Expo, and Pharma Pro&Pack 2024:
Collaborated with a social media agency to manage and post content across platforms. Independently handled the new launch of Analytica Lab India, overseeing the end-to-end creation and execution of the launch kit in coordination with the team.
drink Technology India, World Tea & Coffee Expo, and PackMach Asia Expo 2024:
Conducted in-depth research and contributed to the successful launch of Drink Tech India by managing
the new launch kit.
Took charge of social media activities, ensuring consistent and engaging content delivery.
bauma CONEXPO India 2024:
Worked closely with the performance marketing agency to monitor targets and ensure alignment with
campaign goals.
Collaborated directly with the Chief Marketing Officer for seamless execution of key marketing
strategies.
Company industry:
Events Management

Guest Registration & Experience

April 2024 - April 2024

Luxury Corporate Summit

Mumbai, India

April 2024 - April 2024

Managed front-line registration for an elite business event at a 5-star venue. Delivered white-glove
service to HNW attendees and C-suite professionals, ensuring a polished guest journey from entry to
engagement.
Company industry:
Events Management

Celebrity & VIP Experience Management

August 2023 - August 2023

Mrs. India Inc

Mumbai, India

August 2023 - August 2023

Orchestrated celebrity logistics and registration for a high-profile national pageant. Specialized in VIP handling, green room coordination, and hospitality flow, creating a luxurious, discreet, and seamless experience for influential personalities.
Company industry:
Entertainment
Job role:
Beauty and Fashion

Talent & Production Coordination

August 2023 - August 2023

Zee TV – Sa Re Ga Ma Pa Lil Champs Auditions

Mumbai, India

August 2023 - August 2023

Managed the internal coordination of high-volume audition processes across multiple cities. Served as
the liaison between talent, production leadership, and operations to maintain professionalism, schedule
integrity, and participant experience.
Company industry:
Entertainment

End-to-End Event Execution

February 2023 - February 2023

Street Culture Festival

Mumbai, India

February 2023 - February 2023

Delivered comprehensive production support for high-energy urban culture events. Oversaw crew
coordination, vendor alignment, and live programming to ensure smooth, time-sensitive execution in
dynamic environments. Premium Event Production Percept Live
Facilitated logistics and production for a globally recognized music festival, contributing to VIP artist
management, premium stage coordination, and hospitality service delivery for luxury sponsors and
partners. Live Show Production
Integral part of the on-ground production team for a flagship televised talent show. Oversaw
coordination for live broadcast environments, ensuring precision timing and seamless transitions with
top-tier media professionals.
Company industry:
Entertainment

Food & Beverage Strategy & Production

January 2023 - January 2023

Lollapalooza India

Mumbai, India

January 2023 - January 2023

Played a pivotal role in orchestrating F&B operations and production logistics for one of the festivals. Ensured a high-touch guest experience and seamless backstage coordination, catering to thousands of attendees and international artists.
Company industry:
Entertainment

Premium Crowd & Experience Management

March 2022 - March 2022

Indian Premier League 2022

Mumbai, India

March 2022 - March 2022

Executed crowd control strategies and premium guest management during Indias largest sporting event. Ensured safety, operational excellence, and high-efficiency flow for large-scale audiences, including VIP zones and sponsor suites.
Company industry:
Entertainment

Education

NAEMD Institute.

December 2024

December 2024

Bachelor's degree, Management Studies In Event & PR

India

GPA (point): 2.52 out of 4

GPA (point): 2.52 out of 4

View attachment

Don Bosco Junior College Borivali

May 2021

May 2021

High school or equivalent, Art

India

GPA (percentage): 84%

GPA (percentage): 84%

Skills

Performance Marketing
Expert
Performance Marketing
Expert
Content Development
Expert
Content Development
Expert
Creative Strategy
Expert
Creative Strategy
Expert
Social Media
Expert
Social Media
Expert
ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
BUSINESS PERFORMANCE MANAGEMENT
Intermediate
BUSINESS PERFORMANCE MANAGEMENT
Intermediate
EVENT MANAGEMENT
Intermediate
EVENT MANAGEMENT
Intermediate
INFORMATION TECHNOLOGY
Intermediate
INFORMATION TECHNOLOGY
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING MANAGEMENT
Intermediate
MARKETING MANAGEMENT
Intermediate
PUBLIC RELATIONS
Intermediate
PUBLIC RELATIONS
Intermediate
RESEARCH
Intermediate
RESEARCH
Intermediate
CONSUMER BEHAVIOUR
Intermediate
CONSUMER BEHAVIOUR
Intermediate
COST ACCOUNTING
Intermediate
COST ACCOUNTING
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
ECONOMICS
Intermediate
ECONOMICS
Intermediate
EVENT MANAGEMENT
Intermediate
EVENT MANAGEMENT
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING MANAGEMENT
Intermediate
MARKETING MANAGEMENT
Intermediate
PUBLIC RELATIONS
Intermediate
PUBLIC RELATIONS
Intermediate
ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
CONSUMER BEHAVIOUR
Intermediate
CONSUMER BEHAVIOUR
Intermediate
COST ACCOUNTING
Intermediate
COST ACCOUNTING
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
ECONOMICS
Intermediate
ECONOMICS
Intermediate
EVENT MANAGEMENT
Intermediate
EVENT MANAGEMENT
Intermediate
GOOGLE APPLICATIONS
Intermediate
GOOGLE APPLICATIONS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING MANAGEMENT
Intermediate
MARKETING MANAGEMENT
Intermediate
PUBLIC RELATIONS
Intermediate
PUBLIC RELATIONS
Intermediate
ADOBE PHOTOSHOP
Intermediate
ADOBE PHOTOSHOP
Intermediate
ADOBE PHOTOSHOP LIGHTROOM
Intermediate
ADOBE PHOTOSHOP LIGHTROOM
Intermediate
ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
CANVA SOFTWARE
Intermediate
CANVA SOFTWARE
Intermediate
GOOGLE ADS
Intermediate
GOOGLE ADS
Intermediate
MICROSOFT EXCEL
Intermediate
MICROSOFT EXCEL
Intermediate
MICROSOFT OFFICE
Intermediate
MICROSOFT OFFICE
Intermediate
SHOPIFY
Intermediate
SHOPIFY
Intermediate
SQL PROGRAMMING LANGUAGE
Intermediate
SQL PROGRAMMING LANGUAGE
Intermediate

Languages

English
Intermediate
Hindi
Beginner

Training and Certifications

Certifications
Google Ads Search Certificate
Introduction to Social Media Marketing—
Google Ads Display Certification
Google Ads Apps Certification
Google Digital Marketing & E-commerce Professional Certificate
Arts
BMS
Introduction to Social Media Marketing—
Google Ads Display Certification
Google Ads Apps Certification
Google Digital Marketing & E-commerce Professional Certificate
Google Digital Marketing & E-commerce Professional Certificate
Google Ads Apps Certification
Oct 2025 - Oct 2026
Google Ads Display Certification
Oct 2025 - Oct 2026
Google Digital Marketing and E-commerce professional Certificate
Jan 2025
Show credentials
Introduction to Social Media Marketing
Oct 2025
Show credentials

Hobbies

  • Food
  • Food & Beverage,