Market Research Executive
The Nielsen Company
مجموع سنوات الخبرة :6 years, 2 أشهر
Member of Quantitative Customized Research Group)
•Interacted with clients to understand their project requirements, worked on questionnaire design, and assisted in project proposals besides project management
• Worked on different quantitative researches which include new product testing, employee & trade satisfaction surveys, usage & attitude studies, early brand evaluation studies, mystery shopping, shopper research etc
•Exposure to a variety of industries including dairy, juices, chocolates, electronics, banking, education, telecom, automobiles
• Implemented Nielsen branded tools which include Winning brands, Eq Satisfaction module
• Managed communications with field and data processing teams to ensure the project specifications and goals are met
• Prepared data analysis plans for different type of studies
•Generated, pre-tested, edited, and coded in-depth questionnaires
•Worked on exhaustive presentations covering all aspects of the study
Managed IT outsourcing business specifically targeting banking sector
•Set up a customer relation management system to streamline operations
Collect, organize and analyze data collated through in-house procurement management system
with multiple agencies on analysis, insight generation and report writing across quantitative and qualitative domains
Education: •