Purnima Rao

Managed end-to-end design projects, planning, outlining, including concept
development, presentation, and detailed documentation.
Oversaw administrative, retail, inventory, and material management, ensuring efficient
operations.
Planned and supervised cost efficiency initiatives, optimizing resource allocation and
P&L management.
Optimized warehouse space and managed Warehouse Management Systems (WMS).
Coordinated sea and air freight booking, execution, store management, payment
processes & invoice handling.
Maintained high customer service focus and quality awareness, ensuring proper
functionality, safety, sustainability, efficiency, and comfort of facilities.
Planned and managed on-site hazardous safety, precautionary measures, and
equipment safety.
Oversaw distribution management, stock ordering, forklift checklist, safety,
replenishment, and production machinery supervision.
Managed teams of over 40 headcounts, including team design, staff management, and
cost distribution.
Oversaw import/export operations, shipment, KPIs, and SLAs & AMOS Reports.
Managed various logistics operations including Service Parts, Inbound, E-Commerce,
Reverse, and Third-Party Logistics.
Utilized logistics and freight forwarding systems from Agility Logistics, DHL Global
Forwarding, FedEx, TCI Freight, and Falcon Logistics

Directed and optimized cargo hub operations during shifts, making critical decisions to
maintain efficiency and compliance with airline standards.
Supervised and monitored aircraft rotation, disruptions, and cargo operations, ensuring
adherence to airline requirements and company procedures.
Coordinated responses to flight cancellations, re-routing, re-scheduling, and diversions,
minimizing operational impact.
Approved flight delays based on commercial, operational, and technical factors (e.g.,
crew, FTL, airport/airspace closure/curfew).
Monitored charters, extra flight services, and relief flights, ensuring prompt submission of
Delay Occurrence Reports (DOR) by stations.
Managed freighter-related crises until the Crisis Management Centre (CMC) was
established.
Monitored Hub GHA performance, ensuring compliance with Service Level Agreements
(SLA).
Liaised with Ground Handling Agents (GHA) on flight handling, including export, import,
ECC, and E-Hub operations.
Ensured GHA staff handled special cargo (e.g., Dangerous Goods, Perishable,
Vulnerable, Sensitive Shipments) according to SIA's handling procedures.

Executed massive cold calling campaigns to generate new leads and foster client
relationships.
Spearheaded B2B E-commerce and branding initiatives, ensuring consistent and
effective communication of brand image, messaging, and positioning to target
audiences.
Performed market research, consumer trend analysis, and competitor monitoring to
provide recommendations for enhancing brand visibility.
Prepared and delivered presentations with the Marketing Team and Project Team to align
strategies.
Developed and implemented business growth strategies, achieving significant cost
efficiency.
Assisted in preparing sales pitches, managing procurement, and developing leasing
strategies

Conducted detailed requirement analysis for software projects along with Preparing and
executed test cases.
Assisted in configuration management and project management activities

Assisted in developing and testing web applications using Java, JavaScript, Python, CSS &
relevant technologies.
Used Git/GitHub for version control and team collaboration.
Supported software deployment, maintenance, and documentation activities.
Collaborated with senior developers to troubleshoot software issues and debug
applications.
Participated in code reviews and implemented software enhancements.