Senior Manager, Products & Business Development
Qualitynet
Total years of experience :22 years, 6 Months
• Heading the Business Development, Product Development, and Marketing Strategy Departments
• Reviewing, evaluating, and setting the processes of departments
• Working closely with the CEO in setting the organizational vision and strategy
• Establishing sales and marketing channels
• Conducting strategy reviews in liaison with Consulting/Auditing Firms
• Overseeing the research and development (R&D) of all new products and services
• Overseeing the launch of new products and services and the marketing activities around them
• Evaluating acquisitions and JVs
• Evaluating both Organic and Inorganic growth options
• Striking partnerships with international & regional organizations to diversify revenue streams
• Overseeing all projects related to new products and services
• Building B2B and B2C marketing strategies
• Overseeing the transformation of an ISP to an ICT
• Part of the Senior Leadership Team (organizational performance management)
• Strengthen relationships across the partner-vendor chain
• Successfully established a partner management (vendor management) department
Assigned as Head of Sales for a period of 6 months to:
• Restructure the sales team
• Conduct training sessions for sales team and sales managers to enhance sales aptitude, motivation, soft-skills set, closing technics, etc.
• Overhaul all divisional processes (provisioning, support, cancelations, etc)
• Market price study and adjustment to curb churn
• Introduce new innovative bundles/value-added-services to retain customer base
• Bring about a new dimension in marketing products and services
• Establish diverse channels-to-market
• Create a reseller program
• Revamp the existing loyalty/rewards program
Report back to the CEO with bi-weekly progress
• Hunt business opportunities, locally and internationally, to bring in additional revenue streams
• Generate and brainstorm new product ideas within the scope of the company
• Constantly work on maintaining and improving relationships with executive management (internally and externally)
• Prepare and present business proposals to the stakeholders
• Investigate the economic conditions surrounding business activity such as industry trends and competition
• Conduct extensive market research prior to starting up new ventures and partnerships and continue gathering information throughout the life of the business.
• Prepare detailed business plans in order to accomplish marketing, financial, and organizational goals.
• Contact professional advisors such as accountants, financial consultants, and attorneys to provide expert information about different aspects of the business
• Keep technologically up-to-date with the changes in the business and market.
• Conduct feasibility studies to prove the lucrativeness of new ventures.
• Steer the Marketing Communications team and assist in setting product/services strategy
• Develop SWOT analyses.
• Play an active role in providing new ideas for the marketing team.
• Transitioned from an IT Sales Manager within the company to a directorial position
• In-charge of hiring, training, and motivating sales team
• Set the sales and marketing strategy for the organization
• Set aggressive sales incentives to promote productivity and prevent poaching
• Achieved targets every single year as Director
• Created new opportunities for organic growth
• Sole responsibility of Sales for a small startup (territory included all US States)
• Setting the sales and marketing strategy (keeping in mind competition from very large IT firms)
• Establish strong relationships with customers ensuring quality of work exceeds expectations
• Kept very close ties with software manufacturer to ensure sub-contractual work
• Achieved major contracts in a span of 6-months
• Also worked on back-end database systems for some minor development needs
• Responsible for building an efficient and aggressive sales and marketing team.
• Setting daily, weekly, and monthly quotas and targets for the sales consultants.
• Promote, train, and encourage persistent customer follow-up.
• Supervising sales consultants in completing vehicle purchase deals and other transactions.
• Performing quality control checks to ensure transaction efficiency.
• Handling all large volume corporation purchases.
• Handling, verifying, and evaluating all market research
• Creating, planning, and executing marketing plans.
• Creating and placing newspaper and radio advertisements.
• Overseeing dealership operations in the absence of the General Manager.
• Performing financial operations and all bank related transactions in the absence of the Finance Manager.
• Retrieving, reviewing, and analyzing customer and corporate credit applications.
• Consulting and negotiating with Banks on different loan programs and interest rates.
• Negotiating terms with vendors for bundled offers
• Delivering features and benefits presentation for clients
• Playing an active role in demonstrating the product capabilities to the customer
• Assisting in large volume corporate purchases
• Running consumer credit reports through EQUIFAX, EXPERIAN, and TRANSUNION
• Retrieving and analyzing business reports pulled through Dun & Bradstreet
• Interviewing business and consumer clients on credit reports/scores
• Meeting and Exceeding the monthly quota
• Qualifying for the Gold Certified level every quarter by undergoing sales training and appearing for exams