Sales Manager
Dimara International
Total des années d'expérience :13 years, 4 Mois
I joined Saudi Rakeen group in April 2019 as a sales manager for the group to manage B2B sales for the company. The biggest challenge for the company was declining market due to slowdown of economy and the high cost of the company products. I worked with teams on local & global accounts with special focus on products that need quick result, so I started my work targeting the 5 stars hotels, luxurious restaurants and high-end hyper markets. Within 3 months, we signed contracts with major companies in the area having 60% of the market share that we are targeting. Lately, we are looking to continue contracting with most top accounts in the market along with other corporate, wholesalers’ segments.
• Implementing annual sales action plan with measurable targets and expense budget to achieve budgeted revenues.
• Analyzing local market trends and competitor activity to identify business leads.
• Developing and implementing creative local marketing channels.
• Working within current business strategies and recognizing potential opportunities.
• Producing accurate and timely reports that meet the needs of the senior management to include the reporting of appointments, calls made and business leads.
• Recommending contracted products rates structure including the corporate rates, wholesales rates.
• Ensuring maximum revenue generation.
Working with Harvey Nichols was high challenging, rewarding and lovely period, where it was my first experience in the fashion sector. My major task was opening the wholesale department for the food and beverage and cosmetics products, where the company was importing a luxury and high-end products from Europe and they planned to distribute it in KSA market.
• Opening the wholesale section for the company's products.
• Conducting market research to identify selling possibilities and evaluate customer needs.
• Actively seeking out new sales opportunities.
• Setting up the meetings appointments with potential clients and visiting them to present the company's products.
• Coordinating with all company departments to supply orders to customers and follow up the collection of payments.
• Creating frequent reviews and reports to the management.
In addition to the major tasks, I had followed-up the registration of the F&B and cosmetics products on SFDA sites, and I registered more than 250 items during my work period.
It was my first major role in hotel sales and marketing, and major learning ground as I managed to get broad experience with help of my peers.
SYAHYA owned a 5 stars Hotel (Abha Palace Hotel), 5 resorts, motels, restaurants, entertainment parks, and a lot of the hospitality and tourist service facilities in Abha city-KSA.
I started my work focusing on government and local corporate segments. With success and sustainable established in these segments, I was given opportunity to work with big local corporate and government, where I had major success with accounts like Nokia, Zain, Mobily, Al Jazeera Paints, KKU, and all ministries of government in the area; the company did well and along with the team we managed to increase the managed segment market share from 40% to 60%.
I was also given the responsibility of managing the marketing department, so I managed all marketing activities for the company like the International Mother Day and International Women Day, etc. as each event reflected increment the clients to the Hotel restaurants and coffee shops more than 300% comparison with regular days. Also, I handled all digital marketing for the company, following up the social media pages, doing the online marketing campaigns, and get the feedback and stay in touch with our clients; where that returned with good result for the company, as they get more than 5000 followers on their social media pages.
Also, I contracted with wholesaler agencies TA's & OTA's like Booking.com, Agoda.com, Expedia.com, Etc. And other local companies like Global Gate agency, Saudi Vacations Club, and a lot of TA's. and that made huge difference in the company sales, during the three years; we sold more than 10000 rooms through these channels.
Also, I was assigned to the administration work like participating in the real estate exhibitions due the board decided to sale some villas of the company; so we participated in Top Expo (Kuwait), Restatex Cityscape(Dammam), Restatex Cityscape(Jeddah), as we returned with 5 million SAR of these exhibitions.
In the 2nd period of working with SYAHYA, I had contracted with big entertainment companies and they rented our Luna park with 15 million SAR for 5 years, where we increased the net profit for the same year as per the budget for year 2019 around 75%.
• Preparing the marketing plan & Budget and following up the implementing of the action plan.
• Managing the marketing activities.
• Creating and following up the E-commerce sites.
• Following up the social media pages.
• Participating in exhibitions.
• Outdoor sales visiting: companies, TA’s, Universities, etc.
• Following up the contracts with companies, partners, etc.
• Daily analyzing the revenue report to determine in which department there is a drop-in revenue and set quick solutions.
• Daily analyzing the REV BAR / REV POR and work hard to find out solutions to increase the rooms sales.
• Preparing annual & monthly sales reports to the management.
• Processing all guest check-ins by confirming reservations, assigning room, and issuing and activating room key.
• Processing all payment types such as room charges, cash, checks, debit, or credit.
• Processing all check-outs including resolving any late and disputed charges.
• Answering, recording, and processing all guest calls, messages, requests, questions, or concerns.
• Coordinating with housekeeping to track readiness of rooms for check-in.
• Supplying guests with directions and information regarding property and local areas of interest.
• Running daily reports (number of arrivals, departures), identify any special requests, and check reports for accuracy.
• Completing designated cashier and closing reports in the computer system.
As a part of university program, I have got a training in Crown Plaza Hotel, to finish the bachelor's degree requirements; students must get a training for 4 months in one of the 5 stars hotels.